Ad Exec: Let's Save Newspapers By Throwing More Money At Newspapers

from the for-the-good-of...-um...-nostalgia? dept

Sinan Unur (an economics professor from my alma mater) writes in to point us to a column in AdAge, where an ad exec says that advertising agencies should rescue newspapers by focusing on newspaper advertising again. As Sinan points out, this doesn't make much sense, for a variety of reasons, but mainly because it shouldn't be the ad agencies that decide where to put the ad dollars, but the clients who employ the ad agencies. I'd argue it's even more ridiculous, because if you're focusing on newspapers out of a sense of nostalgia (which seems to be the crux of the article's argument), then you're actually failing your clients, by putting their ads in a place where they might not be most effective. While it's nice to see one industry interested in helping another struggling one, rather than the typical stories casting blame around -- it's difficult to see this as a reasonable solution to the newspaper industry's woes.

Filed Under: ad exec, ads, newspapers