Has The Megaupload Shutdown Been Good For The Entertainment Industry?
from the thoughts? dept
One of our most vocal (yet anonymous) critics posted an off-topic comment on a totally unrelated story mocking us for not having covered the story of how Hollywood has been saved (saved!) thanks to the shutdown of Megaupload. Of course, the reason we hadn't covered the story was because we didn't know about it. He referenced a couple of French news reports, which I hadn't seen until I had some time just now to catch up on some old comments. He could have submitted the stories, but he insisted that it would be a total waste of time because we ignore any story that we disagree with. That's pretty funny, considering many, many of the stories here are ones that challenge our views. And, I'm especially interested in reports of actual data, even if it conflicts with other data we've seen in the past. In fact, I'm especially interested in such stories, because my focus is figuring out what's really happening and understanding what's actually best for culture and society. So data that actually challenges my assumptions is some of the most useful data around.Unfortunately, the stories don't actually have any data. The first one is totally anecdotal, concerning a guy who now goes to the movie rental store to rent (physical) movies since the shutdown of Megaupload, and the second one is about claims from TV stations that their websites are getting more traffic since the shutdown of Megaupload. Both are anecdotal, not data based, and really just seem to scream out the obvious: man, does the entertainment industry do a horrible job giving consumers what they want. If Megaupload's website was offering a better experience than the TV networks' own offerings... they should be firing their web designers and starting again. As for the guy renting videos... we'll see how long that lasts.
The same commenter then left a comment with some bullet point claims. He doesn't source them, so I have no idea how accurate they are, but they seem to indicate the same point in that second article. In the few weeks after Megaupload got shut down, TV station websites got more traffic. Again, this seems to simply show how bad a job they must have been doing in the past to attract viewers to their own websites. It also means that as soon as something better comes along (and it will), people will split. Ignoring that the market is telling you something is no way to build a long-term business.
Of course, we've also seen significant other data from firms that have access to a much wider view of internet traffic, which suggested that Megaupload traffic pretty quickly shifted to other, similar sites. Of course, some of those sites have since shut down or changed models, but anyone who thinks that more such sites aren't springing up (with some keeping a lower profile) simply hasn't been paying much attention to how the internet works.
Filed Under: anecdotes, data, revenue, shutdown, streaming
Companies: megaupload