Cards Against Humanity's Trolling Of Trump's Border Wall Shows How The Internet Has Removed Gatekeepers

from the trump-card dept

I suppose because too many of my fellow citizens in America have devolved into hyper-partisan rage-beacons, I have to issue the following stupid caveat that I shouldn't have to issue at all: this post is not a commentary on Trump's border wall policy. Great. I'm sure that will keep our comments free and clear of anyone insisting otherwise. With that being said, a common topic we discuss here is how one of the chief benefits of the internet is how it has removed gatekeepers that have long stood in the way of new businesses, or have governed how established businesses do their business. Typically, we have focused on the former, detailing how the internet has allowed for new players in everything from the entertainment industry to products that would have previously existed solely at the pleasure of brick and mortar retail stores.

But this post is about the latter. You may have heard about the viral video making the rounds from the folks behind the hit card game Cards Against Humanity. If you haven't, here it is.

I have to admit, the video is really well done. If nothing else, it serves to remind us that content is advertising and advertising is content.

But it's also true that a campaign that essentially trolls the sitting American President by buying a piece of land where his proposed border wall is going to go and then vowing to defend that land legally for as long as possible is controversial to say the least. Some not inconsequential percentage of Americans -- and, likely, our readers -- think that the border wall is good policy. Some other percentage do not. Whatever you might think, it should be clear that this campaign is likely to piss off some decent chunk of the company's potential customer base. Why the company wants to do this is a valid question, but I'd like to point out why they can do this.

Given the nature of the game, the company has no problem being a bit brash, and because they are self-owned, and don't rely on big box stores to push their product, the company can get away with a bit more.

That's putting it mildly. It's nearly impossible to envision the company taking so staunch a political stance as this were it forced to rely on traditional retail stores, which would likewise feel backlash from supporters of the border wall. You likely have already imagined how many calls there would be on retailers to drop the product if this happened, except it's more likely that the folks behind Cards Against Humanity never would have done this in the first place, save for their ability to sell directly to consumers via the internet.

Political stances are also not a new habit for the company. It's even addressed on the company's FAQ page on its website.

On its FAQ page for the new expansion, one question asks: I don't like that you're getting political. Why don't you just stick to card games?

Their answer? "Why don’t you stick to seeing how many Hot Wheels cars you can fit up your asshole?"

My kind of people, obviously. Again, whatever your political leanings, it's worth recognizing how any company is now more free to engage in controversial behavior like this simply because the gatekeepers are gone and the internet reigns.

Filed Under: card games, cards against humanity, gatekeepers, politics