Anti-Spyware Companies Debate Blocking ISP-Injected Advertising

from the the-battle-continues dept

With a growing number of ISPs using services from companies like Phorm and NebuAd to inject ads into your web browsing based on your surfing habits, anti-spyware companies are starting to take notice and debate whether or not they should start blocking some of these activities. While there's no downloaded software, these services all use cookies to track your surfing habits, and anti-spyware offerings could certainly step in and block those cookies or more proactively warn users that their surfing data is being used in this manner. Considering how hard Phorm has worked to shed the "spyware" label it had been given in a previous life, the company can't be too pleased to hear about this development. Of course, it's probably more concerned with questions being raised about whether or not its service is even legal.

Filed Under: anti-spyware, behavioral advertising, clickstream treacking, spyware
Companies: nebuad, phorm

Turns Out BT's Phorm Tracking Tests Were More Extensive Than Previously Reported

from the transparency? dept

Last month, we noted that BT had secretly tested Phorm's tracking system without telling customers in the summer of 2007. This gave users no way to opt-out as they had no idea their surfing was being tracked. However, now it's being reported that BT's tests were even more extensive than originally reported, and the two companies secretly tracked the internet usage of 18,000 customers back in 2006, before Phorm was even called Phorm. That's back when Phorm was known as 121 Media and considered by many to be in the sneaky adware business. In fact, the BT internal report on the test noted that: "121Media [Phorm] will take action (both technical and public relations) to avoid any perception that their system is a virus, malware or spyware and to show that in effect it is a positive web development." Perhaps that explains Phorm's recent charm offensive. It's part of it's deal with BT.

Filed Under: clickstream treacking, isps, uk
Companies: bt, phorm