Is A Naked Danica Patrick Working To Quell GoDaddy Boycott Efforts?

from the timing-is-everything dept

Well, today was the day originally scheduled as the GoDaddy boycott day, in which people who had registered domains with GoDaddy were going to transfer them out. With GoDaddy officially dropping support for SOPA, there have been some questions about whether or not that boycott will still happen in significant numbers. There have already been some high profile transfers, such as from the Imgur folks, and there are still plenty of people talking about going through with the boycott as planned.

However, GoDaddy seems to be focusing on what's worked for it in the past: advertising with scantily clad women (and Danica Patrick in particular). Apparently it's been putting full page ads in the NY Times (and other papers?) with Patrick covered strategically by a sign.

And... the strategy may have worked so far.

While tons of domains transferred out at the end of last week, this week has been a bit of a different story. On Monday, it looks like GoDaddy basically broke even, with 18,401 new registrations and 14,853 transfers in... vs only 8,862 transfers out and 24,120 domains deleted. That netted out to an increase for GoDaddy of 272 domains. Tuesday was even more positive for the company. Even though another 16,662 domains were transferred out and another 27,564 were deleted, there was a big bump in new registrations: 31,574 (perhaps driven by new ads?) and another 15,452 transferred in. Net change? 2,800 in the plus column for GoDaddy. Finally, that same trend continued for Wednesday: an impressive 33,251 new registrations and 17,549 transfers in. That goes against 15,524 transfers out and 30,634 deletions. Net: 4,642 more domains under GoDaddy control.

Left unanswered: is this a lull before a bunch of transfers today? Or has the whole boycott issue subsided?

Filed Under: advertising, boycott, danica patrick, domains, pipa, protect ip, public, sopa
Companies: godaddy