Green Bubbles: How Apple Quietly Gets iPhone Users To Hate Android Users

from the design-choices-matter dept

Paul Ford, once again, has written up something fascinating. He discusses something I had no idea happened: when an iPhone user texts with another iPhone user using iMessage, the outgoing texts appear in calm blue bubbles. When an iPhone user texts with a non-iPhone user (or an iPhone user using something other than iMessage -- meaning mainly Android users, obviously), those outgoing texts are in a harsh green. Here are the two examples Paul shows, starting with the iPhone to iPhone: And then the Android to iPhone: As noted, I had no idea that this happened, because I don't own an iPhone. There is one slight functional reason for this: users may have to pay for SMS messages, but not for iMessages, and thus it could have an impact on a bill. But here's the more interesting tidbit, which is the crux of Ford's article: lots of people absolutely hate those green bubbles. As he notes, if you do a Twitter search on "green bubbles" you'll see an awful lot of anti-green-bubble sentiment. Here are just a few examples I quickly found (Paul has others in his article).

Those are just some of the anti-green-bubble messages from the past 24 hours. There are actually a lot more, and it goes on and on. It's kind of amazing just how many people are tweeting about their hatred for green bubbles.

Ford, then goes into a really interesting discussion on the nature of product management and design choices -- the kind of thing that Apple doesn't do on a whim -- to get to the real point: Apple is likely choosing harsh, ugly green bubbles on purpose. As a petty way to put down Android users:

Apple must know by now that the people of the blue bubbles make fun of the people of the green. And I guess if I worked at Apple I’d be pretty psyched with this reaction. After all, what is a more powerful brand amplifier than social pressure? If people who converse in green bubbles start to feel relatively poor, or socially inferior, because they chose to use a less-expensive pocket supercomputer than those made by Apple, that could lead to iPhone sales. Ugly green bubbles = $$$$$ and promotions.

But I think the ugly green bubbles are the result of a mean-spirited, passive-aggressive product decision, marketed in a mean-spirited way. Certainly it’s not a crisis in capitalism. This is not to say that Google is good and Apple is bad; they’re both enormous structures that have so much power that they can manufacture their own realities (except for Google Glass, then not so much).

The bubbles are a subtle, little, silly thing but they are experienced by millions of people. That amplifies that product descision into a unsubtle, large, serious-yet-still silly thing. The people who are tweeting about green bubbles are following Apple’s lead. It’s not unprecedented; Apple has done stuff like this before, like giving Windows machines on its network a “Blue Screen of Death” icon. But people spend so much time texting that it adds up.

Beyond highlighting Apple's apparent pettiness (and lack of ability to allow users to customize things for themselves), it also highlights how very minor design decisions do matter in a fairly big way. I recognize that some people like to get into tech fanboy wars: iPhone v. Android, Mac v. Windows v. Linux, Playstation v. Xbox, etc. That's going to happen, even if it mostly seems like a waste of time. But, really, using subtle design choices to highlight and further such fights seems to show such a childish attitude to competition. Good competitors focus on making their own products better, not demeaning the competition. It's when they run out of good ideas that the focus shifts to attacking the competition. Apple has done so many things right with the iPhone in pushing the barriers of innovation, it would be better if they just focused on making the overall customer experience better, rather than trying to offer subtle digs at non-iPhone users.

Filed Under: android, design choices, green bubbles, imessage, sms
Companies: apple