Stop Wallowing And Start Doing Cool Stuff With Business Models, The Wil Wheaton Edition

from the excellent dept

We gently knocked Wil Wheaton recently for saying some things that we thought were a bit wrongheaded in terms of dealing with people copying his work -- while noting that for the most part he absolutely seemed to "get" where things were heading and had a long history of embracing that. Whatever you think of that minor blip, it looks like he's definitely got the right idea when it comes to new business models. Reader Avengingwatcher alerts us to a recent blog post by Wheaton where he's inspired by the fact that people can just "get excited and make things" if they have an idea, rather than having to go through the old gatekeeper model that so many were stuck in for so long. Specifically, he talks about print-on-demand solutions that take much of the upfront risk out of creating just about anything -- since you no longer need to pay for massive production at the beginning, and can just see what people want and order:

This is incredibly inspiring to me, and I hope that it's just as inspiring to indie artists everywhere. Why not take a creative risk and see if it works out? Unlike the old days, when we had to purchase a lot of stock ahead of time and hope we could sell it, we can just Get Excited and Make Things, knowing that the very worst that can happen is that nobody likes that thing we made as much as we thought they would.

Much of this is inspired by some experiments some friends are doing and discussing -- and one of the links he puts forth tries to tackle the "but this only works if you're big and famous" fallacy that we've debunked in the past.

I have to admit that 2009 has really become the year of creators embracing cool, working business models. These days, we get probably five to ten submissions per day of more artists embracing these sorts of business models that we talk about. We used to write about many of these, but it's reached the stage where we really only pick and choose to write about really interesting or unique ones, even as we see that many of these are working wonders. But the key point is the one that Wheaton hinges his post on, which is that more and more people aren't worrying any more, but they've decided to
Get Excited and Make Things
Is there any better motto for what's happening these days?

Filed Under: business models, experimenting, wil wheaton