DailyDirt: Big Brother Ads
from the urls-we-dig-up dept
The year 1984 didn't quite turn out the way the book did, but we're already living in a world where there are ubiquitous cameras tracking our every move. But it's not necessarily the government behind the cameras -- a lot of cameras are for private security and... possibly advertisers. Here are a few stories that might make you want to dress up like the Unabomber when you go out.- A billboard at a London bus stop determines (or tries to) people's gender and present ads accordingly. The system apparently is about 90% accurate, and it doesn't apologize for its mistakes. [url]
- Eyetracking billboards haven't exactly caught on, but the technology exists with cameras that can tell when your retinas are aligned for optimal ad delivery. If these eye-trackers do catch on, there might be a new market of ad-blocking sunglasses... [url]
- Immersive Labs has a prototype ad system that tries to personalize and target its promotions using a collection of software tools that include face recognition and machine learning to figure out the demographics of its audience. The creators of this system say their product will only deliver the ads that people want to see. [Ahem.] [url]
- To discover more interesting advertising-related content, check out what's floating around on StumbleUpon. [url]
Filed Under: 1984, ads, algorithms, billboards, eyetracking, face recognition
Companies: immersive labs
