DailyDirt: Toys For Girls

from the urls-we-dig-up dept

Every parent wants to encourage their kid's natural interests, but there are a ton of other influences in the lives of little kids -- like toy makers and advertisers. It can be difficult to find purely educational toys that aren't trying to peddle a bunch of other stuff. For parents of little girls, the toy aisles seem particularly loaded with questionable themes. Here are just a few examples.

• Lego Friends is a line of toys aimed at girls that are reinforcing some stereotypes. Lego is trying to expand beyond its traditional customers of little boys, and the company has done a lot of research to try to create a toy that girls want to play with. [url]
• Gwen Thompson is an American Doll introduced in 2009 -- as the world's first "homeless" doll. Gwen was a limited edition doll (sold for $95), and hopefully she isn't living on the streets anymore. [url]
• Chemistry sets have changed a lot over the years (mainly to make them boring safer), and a few of them are now geared exclusively for girls. Some parents are offended by "science kits" that are basically advertisements for cosmetics and perfume, but there are a lot of toys that are simply advertisements for other products.... [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

Filed Under: advertising, chemistry set, dolls, education, gwen thompson, lego, toys
Companies: american doll, lego