Content Moderation Is Impossible: You Can't Expect Moderators To Understand Satire Or Irony
from the just-doesn't-work-that-way dept
The latest in our never ending series of posts on why content moderation at scale is impossible to do well, involves Twitter now claiming that a tweet from the account @TheTweetOfGod somehow violates its policies:
What the fuck, Twitter.
Seriously.
What the fuck.
What the fuck is this. pic.twitter.com/NQwcRXFWg7— God (@TheTweetOfGod) June 11, 2019
If you're unfamiliar with that particular Twitter account, it is a popular account that pretends to tweet pithy statements from "God" that attempt (often not very well, in my opinion) to be funny in a sort of ironic, satirical way. I've found it to miss a lot more than it hits, but that's only my personal opinion. Apparently, Twitter's content moderation elves had a problem with the tweet above. And it's not hard to see why. Somewhere Twitter has a set of rules that include that it's a violation of its rules to mock certain classes of people -- and that includes making fun of people for their sexual orientation, which violates Twitter's rules on "hateful conduct." And it's not difficult to see how a random content moderation employee would skim a tweet like the one flagged above, not recognize the context, the fact that it's an attempt at satire, and flag it as a problem.
Thankfully, in this case, Twitter did correct it upon appeal, but it's just another reminder that so many things tend to trip up content moderators -- especially when they have to moderate a huge amount of content -- and satire and irony are categories that frequently trip up such systems.
Filed Under: content moderation, god, irony, satire, tweet of god
Companies: twitter