The Streisand Effect Wins Again: Scottish Council Reverses Ban On 9-Year Old Blogging About School Lunches

from the and-gets-her-lots-of-traffic dept

NeverSeconds is a blog by a 9-year old primary school student, Martha Payne, photographing and blogging about the school lunches she's served daily. The blog, which only started on April 30th, apparently got a small bit of news coverage... leading the local regional council to issue a ban on the blog, because "media coverage of the blog had led catering staff to fear for their jobs." Except... then the internet exploded in protest, and the council (after one weak attempt to defend its position) changed its mind and issued a statement which "supersedes all other council statements on this matter already issued." In the statement, from the head of the council, it is said that the ban should be lifted (not that it has been) and that "there is no place for censorship in this Council."

That said, the statement still seems upset about the news reporting on the school lunches:

But we all must also accept that there is absolutely no place for the type of inaccurate and abusive attack on our catering and dining hall staff, such as we saw in one newspaper yesterday which considerably inflamed the situation. That, of course, was not the fault of the blog, but of the paper.

We need to find a united way forward so I am going to bring together our catering staff, the pupils, councillors and council officials - to ensure that the council continues to provide healthy, nutrious and attractive school meals. That "School Meals Summit" will take place later this summer.

Either way, the end result is a hell of a lot more people are aware of Martha's blog (and the kind of meals her school serves). The BBC says that in the past couple days, she's received over 3 million visits to the site. The BBC even put up a separate article explaining how the case is a perfect example of the Streisand Effect, and how attempts to censor content backfire. And... just as in the case with The Oatmeal v. Funnyjunk, this Streisand Effect is being used to turn an attempt at censorship into a way to raise money for charity. Martha put up a crowdfunding page to try to raise £7,000 for a charity and it's already made over £48,000.

Filed Under: martha payne, scotland, streisand effect