AOL Threatens Blogger With Copyright Infringement Charge... For Doing The Exact Same Thing AOL Has Done On A Large Scale

from the shameful dept

There have been plenty of accusations made against AOL's the Huffington Post concerning its habit of "over aggregating" content from other sites. While, personally, I think people who accuse HuffPo of being just an aggregator are overreacting on two separate issues (one: HuffPo does a ton of actual reporting also and two: HuffPo's aggregating adds value in its own way), it would be pretty damn hypocritical for AOL to then threaten another blogger for doing exactly the same thing that HuffPo does, wouldn't it?

Enter, Maryland Juice. A local Maryland blog, which recently had a post about some happenings in Montgomery County, which included relatively large excerpts of parts of an article from Patch, another property owned by AOL. It also included an image from the article. The Maryland Juice article included a significant amount of commentary about the article and, in particular, the photo, which was used to illustrate the point (that it was not a representative sample of county residents at the local meeting). And, yet... AOL lawyers sent a cease and desist letter:

As owner of the Content, AOL has the obligation to prevent the improper use of its proprietary material. Before pursuing any additional avenues to remove the Infringing Content, we are demanding that MarylandJuice.com take immediate steps to remove Patch’s image and either 1) display no more than a 1-2 sentence snippet of this Content, with credit explicitly given as well as a link back to the full article available at http://wheatonmd. patch.com/articles/proposed-rule-change-for-accessory-apartments-meets-opposition ; or 2) remove and disable access to all Infringing Content, and agree to never repost or use the Infringing Content or any other AOL Content, absent compliance with the third-party use guidelines identified above.

David, the Maryland Juice blogger, explains how excerpting, discussing and linking is all part of being neighborly online, and tells AOL to shove off, claiming fair use. Of course, you know who should know an awful lot about this kind of thing? Yeah, AOL and HuffPo. You see, a few years ago, when HuffPo tried to do its own "hyper local site," it was accused of doing more or less the exact same thing (but with less commentary, and more copying):

And seeding HuffPo Chicago is a scheme whereby the publication takes some — in many cases all — of the content from another site, with a link back to the original.

The result is quick and easy traffic for the new Chicago edition, since the publication ends up catching some Google searches for keywords contained in the (Chicago-related) articles it takes. HuffPo already has good Google PageRank, so its own version of the content floats to the top of the results, even though it was not the original source.

HuffPo's justification, at least when the publication was pulling this crap with us, taking the entirety of our RSS feeds, was that the reprinted posts were good promotion, since they included (a totally buried) backlink to the original content on our site.

But, apparently, when someone does it to AOL, it's no longer okay? Now that's hypocritical.

Filed Under: aggregation, chicago, fair use, linking, maryland, maryland juice
Companies: aol, huffington post, patch