Nielsen Decides It Can Become A Copyright Cop Too

from the media-monitoring-or-media-blocking? dept

As media companies continue their quixotic quest to some "stop" unauthorized use of content, tools providers are all too eager to rush in with promises of being able to help -- even if the tools don't actually help much. However, that's why there are a ton of "DRM" companies out there, all trying to provide the latest useless DRM tech to media companies too clueless to understand why DRM will never work. The latest is that companies are rushing to be the latest vendors to supply the entertainment industry with watermarking or filtering software to try to "stop" piracy. First there was the company Audible Magic, who the entertainment industry described as its magic bullet in stopping piracy. While some have pointed out that Audible Magic doesn't work particularly well, it has become something of the standard for companies to implement. In fact, it was something of a surprise earlier this year when Google decided to build its own filtering solution, rather than just use Audible Magic.

However, with so much demand for Audible Magic's non-working solution, you knew others had to jump in -- and some of them would be big players. The big media monitoring firm Nielsen is now entering the space with a big announcement, suggesting that its knowledge and connections within the television world will help it dominate the market. Of course, there doesn't seem to be much discussion on how Nielsen's solution is likely to be just as useless as Audible Magic's or anyone else's in trying to "stop" unauthorized copies from getting online. Of course, the entertainment companies remain too clueless to realize that all of these vendors are simply robbing them blind, promising them a magic elixir that can never work and only distracts the companies from what they should be doing: adapting to the changing market with new business models. In the article about Nielsen's announcement, NBC Universal's general counsel, Rick Cotton, declares that Nielsen's entrance is a game changer: "The point is the big boys are coming, and that signals that this is a field that has reached technological maturity. It will achieve widespread commercial adoption, and from a content point of view, it will contribute dramatically to reducing the easy theft of copyrighted material online."

We'll record that here and check back in the future to see how accurate he is. I have no doubt that these technologies will achieve widespread commercial adoption -- but only because folks like Cotton actually believe that it will "dramatically" reduce infringement (which he incorrectly calls "theft"). Of course, Cotton is no stranger to outlandish and dramatic statements. He's the same guy who claimed that the cops were spending too much money on things like burglary and bank-robbing when they should be focused on important things like copyright infringement. He's also responsible for the totally ridiculous claim that movie piracy was hurting corn farmers. So, I'd take anything he says with a rather large grain of salt.

Filed Under: copyright, magic bullet, media blocking, media monitoring
Companies: nielsen