Just As Everyone Predicted: EU Copyright Directive's Link Tax Won't Lead To Google Paying Publishers

from the duh dept

Look, not only was the following story totally predictable, but many of us directly warned the EU of what would happen if they instituted a "link" or "snippet" tax as part of the EU Copyright Directive. Of course, EU officials totally ignored all of the experts (or listened to a bunch of idiots in the publishing industry who insisted that "this time it will be different," despite multiple examples of link taxes not working) and put a link tax into law anyway.

France has been the most eager to put the EU Copyright Directive into practice, and now that it's about to establish a link tax for news aggregators, the one company such a link tax is mainly directed at (Google) has made it clear that (as it's done with previous such taxes) it's not planning to pay anyone to link to them (nor should it). Instead, Google has given webmasters (including publishers) greater control over how results linking to their pages will look -- including letting publishers detail the types of snippets it will allow.

Previously, it was only possible to allow a textual snippet or to not allow one. We're now introducing a set of methods that allow more fine-grained configuration of the preview content shown for your pages. This is done through two types of new settings: a set of robots meta tags and an HTML attribute.

Google has long allowed publishers to allow for a snippet or not, but now it's also letting publishers designate a "maximum length" of the snippet, or a maximum video or image preview.

With that in place, Google has told publishers in France that in order to respect the new Copyright Directive link tax, it is removing all snippets unless the publishers opt-in via the tools mentioned above, to voluntarily choose to add back the snippets.

When the French law comes into force, we will no longer display an overview of the content in France for European press publishers, unless the publisher has made the arrangements to indicate that it is his wish. This will be the case for search results from all Google services.

Publishers have always been able to choose whether or not they want their content to be accessible through Google's search engine or Google News. We have just put in place more granular webmaster settings that allow publishers to specify how much information they want to appear as a preview in the search results. Publishers around the world can use these new settings to choose the type of preview best suited to attract users to their site.

This is being framed by some as Google trying to "bypass" the EU Copyright Directive, but that's nonsense. This is Google complying with the EU Copyright Directive. Again, this is similar to how it's reacted in France and Germany, when similar link taxes were put in place. The problem is that the Eurocrats made a bunch of really dumb miscalculations here: first, they assumed that including snippets was more valuable to Google than it is to the publishers. It is not. Their traffic will decline without snippets, meaning many will quickly rush to opt-in to add them back. Second, they assumed that putting a tax on something wouldn't change the incentives and that Google would just carry on offering the same snippets, but just paying for them. They were wrong.

Again, we went through all of this five years ago with the German link tax, and even though Google effectively did the same thing, when asked about this, I distinctly remember some EU politicians insisting that it would be different if the whole EU all agreed to a link tax, and that Google would have to pay. What's incredible is that these same politicians will now whine and complain and lie, saying that Google is evading the tax when it's actually complying with the law as written -- and complying in the same way they complied with similar laws in the past. And, indeed, France's Culture Minister has already put out a laughable statement arguing that in complying with the law, Google is violating it:

I call for a real global negotiation between Google and the publishers: the unilateral definition of the rules of the game is contrary to both the spirit of the directive and its text. I will speak very soon with my European counterparts to remedy this situation.

How hard is this to understand? If you make something against the law (aggregating news and posting snippets without a license), don't be surprised if the companies who have been doing that stop doing that. You outlawed something, and so Google obeyed your new law and stopped doing it.

If the EU Parliament wanted a different outcome, perhaps instead of attacking those of us who warned this would happen, they should have listened to us. Apparently that's just too difficult.

Filed Under: aggregators, article 11, article 14, controls, france, link tax, metatags, news, snippet tax
Companies: google

Bethesda Bullies One Of Its Creative Fans Over Website Metatags

from the jerk-like dept

Bethesda has something of a complicated history on our pages. The company is at once often terrible on matters of enforcing its intellectual property in a protectionist manner, while also occasionally acting quite good on matters of connecting with its fans in a meaningful and downright sweet manner. Few and far between have been the stories of those two separate philosophies intersecting, but we have such an instance now as Bethesda has demanded any Bethesda trademark words be removed in metatags on the website for DoomRL, a fan-made rogue-like inspired by the classic Doom games.

It's a strangely worded letter in a couple of respects. First, the letter seems to be focused on the use of words and/or phrases trademarked by Bethesda/ZeniMax within the metatags for the DoomRL website, as opposed to making any sort of copyright claim on the game itself. In other words, it's not at all clear from the threat letter whether or not the company is objecting to the fan-game in any way, or just the use of the metatags. If the latter, the threat makes very little sense. The text on the website doesn't mention Bethesda or ZeniMax at all and only mentions ID Software to credit it for being the creators of the Doom franchise. The trademarks that appear to be in question are references to Doom itself.

And these are a game, a website, and references that are years old. The game appears to have been in production for at least six years and has been publicized on the web for about as long. It's a game that doesn't resemble any actual Bethesda property and is instead a fan's new take on the franchise, offered for free. I don't read any objection into the game itself in the threat letter, so why make such a big deal over the use of the Doom name itself? Is Bethesda cool with a fan making a Doom inspired game, so long as that fan never mentions it to anyone?

As a result of the threat, however, creator Kornel Kisielewicz has decided to scrap DoomRL for a successor that doesn't include any Doom IP. This is about the time that defenders of copyright and trademark will chime in to suggest that intellectual property enforcement has led to the creation of new intellectual property, thus fulfilling its purpose... except that isn't really true. It's basically the same game, just with the added effort of pretending like it's something it wasn't originally. Yay?

And, more importantly, the stripping of references to Doom helps Bethesda how, exactly? What was once a native expansion of the franchise as an expression of love from a fan, one which could only serve to point new potential customers back to the original game series, has instead become something independent of that series. Kisielewicz has even started a Kickstarter for the sanitized game to now profit off of it, instead of acting as a free promoter for Bethesda's game. At best, Bethesda loses out on a free marketing vector for its Doom franchise, while at worst some in the gaming public will want to punish the company for this aggressive behavior. How exactly is this kind of IP bludgeoning a better option than working with the fan/creator?

Filed Under: bullying, doomrl, fans, metatags
Companies: bethesda, zenimax

Jenzabar Finds 'Expert Witness' Who Will Claim Google Relies On Metatags, Despite Google Saying It Does Not

from the good-luck-there dept

It's been widely known for years that Google does not use metatag description comments in ranking its search results. Indeed, this simple fact is part of what made Google more reliable than other search engines, since many website owners used fake metatags to "optimize" their results in search engines. While this was quite obvious for many years, Google had never publicly admitted it (it doesn't like to talk about its algorithm) until just a few months ago. Still, the company was just confirming exactly what was widely known for the better part of a decade or so.

And yet, for years, people would bring trademark infringement lawsuits, insisting that metatags represent some sort of trademark violation. In one recent case, that we've discussed, the CEO of software company Jenzabar, Ling Chai, has sued the makers of a documentary about the Tiananmen Square uprising. Chai had been involved in the uprising and doesn't like how the filmmakers portrayed her role. The filmmakers, on their website, mention that Chai works for Jenzabar, and included the word "Jenzabar" in the metatags, which Jenzabar insists violates its trademarks.

The documentary makers brought on Public Citizen lawyer Paul Alan Levy, who noted in a blog post the simple fact that even Google says it does not rely on metatags, and in response, Jenzabar tried to block his being brought into the case, by saying that Levy's pointing to the Google blog post was hearsay.

Now, the company has gone even further. It's found an "expert witness" who will claim that metatags do, in fact, influence Google results, even as the company itself insists they don't. The guy in question, Frank Farance, claims in his affidavit that "metatags are used by every Web search engine to determine search results and rankings." It's not clear how he has expertise in this particular realm or how he knows that Google uses metatags when pretty much everyone in the space has known for years it does not and Google itself has publicly denied using metatags to rank results.

Filed Under: expert witness, frank farance, ling chai, metatags
Companies: google, jenzabar

Jenzabar Says That Google Blog Post Is 'Hearsay', Not Official Google Statement

from the good-luck-with-that dept

Last month, we wrote about the highly troubling efforts by the head of software firm Jenzabar to abuse trademark law to stifle criticism of that company's founder and CEO (who, earlier in her life, was famous for "leading" part of the student uprising in Tiananmen Square). She was upset at the makers of a documentary film that was somewhat critical of her, and she tried to use trademark law against them, after an attempt at defamation failed. There is simply no trademark violation at all in this situation... but it is a company with lots of cash suing some independent documentary film makers, so it has all the appearances of filing a lawsuit just to cause trouble for the filmmakers.

Our posts were based on some blog posts by Public Citizen, criticizing Jenzabar and its founder/CEO Ling Chai. Rather than recognizing that it's going too far, Jenzabar apparently decided to go on the attack. Public Citizen's Paul Alan Levy alerts us to the news that Chai and Jenzabar are now claiming that Public Citizen's blogging about the case is illegal.

Specifically, the complaint from Jenzabar is that Levy pointing out that Google has stated that it does not use metatags in its search algorithms is not admissible and will "cause prejudice," because it is not an official statement from Google. That, of course, is silly. Google has made it clear for a while that it doesn't use metatags, but this particular announcement came from Google's Matt Cutts (disclaimer: an acquaintance/friend of mine) and was on Google's official blog, and Matt regularly speaks for Google on these sorts of issues. Yet, Jenzabar claims that it's "hearsay." That seems like a pretty difficult position to take. Jenzabar really wants to keep insisting that Google uses metatags, even as Google is making clear it does not? And it wants to force the court to censor blog posts to keep living in that fantasy world? Good luck with that...

Filed Under: ling chai, matt cutts, metatags, search engines, trademark
Companies: google, jenzabar

Is It Too Much To Expect Judges In Tech Related Cases To Understand Tech?

from the just-saying... dept

Eric Goldman highlights yet another case where basic technology illiteracy leads a judge to make very questionable statements. In this particular case, a judge declared that because a specific phrase ("spoiled brats") was not found in the metatags of a website, someone who searched on that phrase "would likely not encounter" the page in question. Yes, the actual terms did appear on the page itself -- just not in the metatags. As Goldman notes:

What??? Putting aside the fact that the metatags were ignored by many of the search engines even at the relevant time (back in the late 1990s), this is a backwards way of assessing site visibility for the search term "Spoiled Brats." So what if the term Spoiled Brats wasn't in the metatags if the term was on the page?

Once again, this raises questions about how those who are technically illiterate on specific subjects are able to make rulings where a basic understanding of how the tech works could make a pretty big difference on how a judgment comes out.

Filed Under: judges, metatags, tech

MLM Company Accuses Blogging Critic Of Trademark Infringement Over Metatag Usage

from the good-luck-there dept

A bunch of folks have sent in the news that MonaVie, a company I must confess I've never heard of -- but which apparently is a typical multilevel marketing deal, this time involving something to do with acai berries -- is threatening a critical blogger for the sin of mentioning the company name in metatags. Well, actually, they threatened him over a lot more in their legal nastygram to the blogger's domain registrar. However, when the good folks at The Consumerist asked MonaVie for clarification, the company's lawyer claimed that the original letter was from "a new person working in our compliance department" who apparently went a bit too far. But, that the company still felt the use in metatags was a violation of trademarks. That seems hard to believe for a variety of reasons, as no moron in a hurry would confuse a blog critical of MonaVie with the company itself. This certainly sounds like an abuse of trademark law in an attempt to stifle speech.

Filed Under: acai, metatags, mlm, trademark
Companies: monavie