Hasbro Sued For Font Piracy On My Little Pony Merchandise

from the live-by-the-copyright,-die-by-the-copyright dept

Live by the copyright, die by the copyright, as I've said before. See, copyright protectionism is sort of like taking a moral stand: when someone asserts the importance of their copyright, they assert it for all copyrights. For most of us, this is not a problem, because we don't spend a great deal of time bashing others over the head with the copyright cudgel. But when you're Hasbro? Especially considering all of the many various actions taken by the company to shut down anything having to do with its My Little Pony property? Well, then it would be nice if the company might at least make sure it wasn't committing copyright infringement in selling that property as well.

But that appears to be asking too much. Hasbro is finding itself the subject of a copyright infringement action over the font it uses on basically everything My Little Pony.

According to Font Brothers, American toy multinational Hasbro did so when it started to use the “Generation B” font for its My Little Pony products, without permission. The Generation B font was created by Harold Lohner and is commercially exploited by Font Brothers. One of the best known uses of the font is for the popular My Little Pony toys and videos. However, according to a complaint filed at a New York federal court Hasbro failed to obtain a proper license, so My Little Pony is using a pirated font.

From the complaint itself, it appears Hasbro was not only using the font internally without a license, but was distributing it to third parties as well.

Upon information and belief, Defendant Hasbro has used or instructed others to use unauthorized copies of the GENERATION B Font in the creation of, but not limited to, all products, goods, merchandise, television and film properties, and advertising materials connected with the “My Little Pony” product line and by way of third party vendors authorized to sell “My Little Pony” branded goods bearing the term “My Little Pony” using the GENERATION B Font, showings of which are annexed hereto as Exhibit D.

Upon information and belief, Defendant Hasbro has not purchased the special license from Font Brothers which authorizes the use of the GENERATION B font software as a resource for use on goods for sale and for distribution to third parties or in the creation of its various HASBRO “My Little Pony” branded goods, products, and/or services.

Oops. The complaint goes on to note that Hasbro had repeatedly been made aware of the lack of license and authorization for the font, but that the company had failed to even bother to respond. Keep in mind that the company appears to have used this font on tons of products and merchandise, including on its own site. And distributed it as well. All while being aware that it was unathorized to do so. Sort of puts a couple of fan-made My Little Pony games into perspectrive, doesn't it?

And, lest you think that this is all some misunderstanding in which Hasbro used a different font that was somewhat simliar to GENERATION B:

While small differences can sometimes be tricky to prove that an unauthorized font is used, in this case it is also used on Hasbro’s website. The stylesheet of the website specifically mentions the Generation B and a copy of the font stored and distributed through Hasbro’s servers.

Hasbro has since removed all uses of the font from its website, which rings more as an admission at this point than complying with any requests. And, sure, maybe super-aggressive copyright protection over the use of fonts can be a little silly at times, but it's going to be hard to find any friends to fight in your corner when you've been beating everyone over the head with copyright all these years.

Filed Under: copyright, fonts, my little pony
Companies: hasbro

Hasbro Spent Time, Money, Lawyers' Attention To Barely Make A Difference Over My Little Pony Fan Game

from the pony-up dept

Several years ago, we wrote about a fan game that had been shut down by Hasbro because it incorporated My Little Pony intellectual property. Yes, an expression of fandom was bullied out of existence by Hasbro. The argument trotted out by those in support of the company was the same argument that's always trotted out in these instances: the company had to shut the game down, or else risk losing its trademark protections through non-enforcement of its rights. That's not actually true, of course. There were many smart business routes to go for Hasbro, including offering a low-cost license to the gamemakers to allow the project to continue. Hell, we've actually seen instances in which Hasbro has chosen to enable fans to do some things with MLP characters, such as these 3D printing capabilities. But Hasbro chose to be the bully. And how'd that turn out?

Well, the company essentially might as well have done nothing as far as the end results go. Yes, the fan game is back, albeit with a barely different name, fractionally altered game characters, and with the collective understanding by everyone looking at it that this was supposed to be My Little Pony in a fighting game but now isn't because trademark. What was Fighting is Magic has become Them's Fightin' Herds and it's every bit as insane as it sounds. Oh, and they actually got someone who has worked on MLP properties to boot.

Them’s Fightin’ Herds is a 2D PC (Windows) fighting game with adorable animals in an original universe designed by Lauren Faust (producer and developer for "My Little Pony: Friendship is Magic"; creator, director and developer for "Super Best Friends Forever"). It is the spiritual successor to “Fighting is Magic”, with improved gameplay mechanics and graphics, an entirely new (and awesome!) dynamic music system, a graphic lobby, and a whole bunch of new features.

So, let's review. A group of My Little Pony fans created a fan fighting game using the Hasbro property. Hasbro, rather than spending ten seconds looking for an amicable route that would protect its interests while allowing this expression of fandom to continue, instead decided to sic the lawyers on its own fans. Those fans complied and took the game down...only to slightly rework it to avoid the legal issues and are now releasing the game pending its crowdfunding campaign, which has managed to generate over $100k of its $436k goal in one day, as of the time of this writing. The game is blatantly similar to the original MLP game, save for the changes made to avoid Hasbro's interference. And it looks like the team has a good chance of cashing out in a major way.

So, the legal route got us all to a barely different place than we would have all been three years ago. How much time and money did Hasbro spend on this? And, whatever that amount was, was it worth it just to get us to what could have been passed off as a possible example of what the many-worlds theory would look like in practice? A barely different adjacent reality that is nearly identical to our own, save for a few ultimately meaningless differences? And, the better question, why didn't Hasbro learn this lesson the first time, when its legal action against Scrabulous resulted in the exact same outcome?

Filed Under: fan art, fan games, intellectual property, licensing, my little pony, overreaction
Companies: hasbro

Kid Bullied For My Little Pony Backpack Told Not To Bring It To School Anymore

from the blaming-the-victim dept

In the ongoing idiocy that is schools employing zero tolerance policies, the admittedly misguided overbearing results at least tend to have some pretend logic behind them. The school is afraid of guns, so ban everything that remotely looks like a gun, even if we're just talking about some kid's fingers. The school wants to curtail bullying, so they go nuclear at anything even remotely resembling bullying. Yes, it's misguided, yes, it's stupid, but you can at least follow along the logical path they walked before jumping off the cliff.

But where one California North Carolina grade school got the stones to blame Grayson Bruce and his backpack for the bullying he's endured is beyond me.

A mother and her 9-year-old son say school officials won't let him bring a My Little Pony bag to school. The boy and his mother say he's getting shoved around because bullies think his pick of a favorite toy is for girls.

My Little Pony, which has enjoyed something of a resurgence lately, is a show about friendship. One would have to work extremely hard after being hit in the head with a hammer in order to find anything offensive within it. The only explanation anyone has offered for banning Grayson from bringing his damned backpack to school has been that it sets off the bullies to go about their bullying ways. This, in case you're dense, is about as pure a form of blaming the victim as one can find. Fortunately, while the school in question decided to paint a damned backpack as the culprit in this scenario, the power of social media has risen to support Grayson.

Since it aired, the story has been picked up by websites, blogs and television stations across the nation. Tuesday it was one of the top stories trending on social media. The Facebook page 9-year-old Grayson Bruce's parents have set up for him now has more than 3,700 "Likes". Grayson has developed a following on Facebook after a friend made a support page for him. Grayson stands by his favorite cartoon and the message he says it sends. His mother says, why not?

But Noreen says Thursday the school asked him to leave the bag at home because it had become a distraction and was a "trigger for bullying."

This is absurd. In a world where too many schools are embracing too many zero tolerance policies, this one is actually going down the road of removing the subject of the bullying instead. What fun! What if the young man was gay? Or black? Mexican? What if he liked a certain kind of music, or was a huge fan of the wrong sports team? What if he had a medical condition? Sorry, sport, but you have to leave your crutches at home, 'cuz the kids just ain't down with them.

No, the proper response to is to pull those bullying Grayson aside and explain to them in stark terms why their actions aren't acceptable. Banning MLP backpacks can't be the answer, lest we allow all those children to learn the exact wrong lesson in their place of learning.

Filed Under: bullying, my little pony, victim blaming, zero tolerance

My Little Pony Fan Game Shut Down By Hasbro Over Trademark

from the my-little-trademark dept

If you have spent thirty minutes in the past year surfing the internet for anything revolving around memes, you know what bronies are. They're a rather passionate adult fanbase for My Little Pony and they love to create stuff to express their fandom. We previously covered (surprisingly) that Hasbro appeared to be a company that embraced this fanbase, realizing that all the additional attention and exposure would only serve them.

Well, reader PonyRock alerts us to news that Hasbro hasn't completely come over to the light side of the force, having recently shut down a fan-made MLP game. For their part, the makers of the game appear to bend over backwards in professing understanding of Hasbro's position, even after spending a year and a half developing their game.

Hasbro is not to be blamed here. As per U.S. Trademark law, as soon as an infringement comes to light, they are obligated to defend the trademark, or they will lose it. They had no choice in the matter, regardless of what they thought of the project or how it benefited them.

As I said, very gracious, if perhaps a bit incorrect. Hasbro likely did indeed have other options beyond a strict takedown of the game, which is now lost to everyone. If they had wished instead to continue to embrace their rabid fanbase, I would imagine they could have issued a zero dollar or low-cost license to the developers, allowing the game to go forward and potentially benefiting from even more exposure. Instead, the nuclear option was chosen, resulting in the game disappearing and exposure of the takedown instead of the game.

Despite the developers being more than fair to Hasbro regarding the takedown, the comments on the article are rather negative towards the company. I almost wonder if all the bending over backwards towards Hasbro might not be part of a strategy to get the company to reconsider and go the route described above. It'd surely be the better route. Going nuclear gains nobody anything.

Filed Under: fan game, my little pony, trademark
Companies: hasbro