NHL Team Offers 'Bid On Your Own Price' Season Tickets

from the modified-name-your-own-price dept

The whole "name your own price" thing has been getting a lot of attention lately. Lots of people, of course, mention Radiohead's use of it, but others have been using it as well, including video game companies, taxi drivers and even Panera Bread. There's even been some research about the best way to set up such a "pay what you want" offering.

Apparently, one NHL franchise is willing to test some of this out as well. The Florida Panthers are letting fans bid on their own price for season tickets. It's not name your own price, but more of a bidding system. You pick the seats you want, and then propose what you think those seats should cost on a per-game basis. Within 24-hours someone from the team will get back to you and let you know whether you got the seats.

If anything, the setup sounds a bit more like Priceline's system for flights and hotels -- which actually makes me wonder if Priceline might get a bit upset. If I remember correctly, Priceline used to brag about its patents on such auction-like name-your-own-price setups, and threaten to sue anyone who did anything similar.

Filed Under: bidding, hockey, name your own price
Companies: florida panthers

Can 'Pay What You Want' Work Outside Of The Music Industry?

from the who's-next dept

Last year, Radiohead garnered incredible attention by offering its album for free and asking fans to pay what they want. Contrary to the guffaws of many, the experiment turned out to be a smart decision which was quickly copied by other musicians. Now, we're starting to see other industries try the "pay what you want" model.

First, Good Magazine began allowing their subscribers to pay any value more than a dollar. Now, the Free Culture 2008 conference, headlined by Stanford's Larry Lessig, John Lilly of Mozilla and Pam Samuelson of Berkeley Law, is using the model. The organizers have implemented a "pay what you want" model for registration and, contrary to the myths of traditional economics, people aren't choosing to pay $0.00. In fact, with more than 200 registered attendees, the average price paid has been more than $20. As more and more examples of this style pop up, it becomes more and more obvious that new, hybrid business models will become widespread and sustainable.

Filed Under: conferences, magazines, name your own price, pay what you want, radiohead