BitTorrent Begins Directly Promoting Content Creators Willing To Embrace New Forms Of Distribution

from the a-step-forward dept

We've covered the Pioneer One and Yes Men video releases via BitTorrent, in combination with Vodo, and now BitTorrent Inc. is trying to ramp up similar efforts as well. This week it's helping to promote a new album released via BitTorrent from the artist PAZ, as it kicks off an effort to help those who embrace BitTorrent for distribution.

One of the obvious benefits of using BitTorrent or other forms of free music distribution is that it makes it easier for people to hear your music. But, of course, you still need to convince them to make that first step and download -- and so these recent efforts to use a BitTorrent release specifically to promote a bit of content is interesting. I imagine that the skeptical response is that "this only works when just a few artists are doing it." That may be true in the present form, but I would bet that if more and more content creators embrace these forms of distribution, in combination with smarter business models, there will be many ways to deal with it, including greater personalization/filters for those who are actively promoting their works via platforms like BitTorrent.

Filed Under: bittorrent, paz, promotions
Companies: bittorrent