Are Online Penny Auctions Actually Gambling?

from the here-come-the-regulators... dept

A few weeks back, we wrote about a site that seemed to have modified the old "dollar auction" concept and created a borderline evil business plan that would get plenty of people to pay money to "bid" on way underpriced goods. People keep bidding, because the costs seem so low -- but since everyone has to pay to bid, the companies ends up making a ton of money -- often many times the actual cost of the product. Basically, the company and whoever "wins" the auction are likely to make out okay -- while every other bidder loses. Apparently, there are a number of such sites doing similar models, and the UK government is noticing that it's pretty similar to gambling and probably should be regulated as a gambling site.

The reasoning is that people are paying money and might not get anything back for it -- which makes it akin to gambling. However, depending on how these sites are run, it's not as though the results are a real gamble -- it's still about whoever bids the highest for a good, so it seems like a stretch to call it gambling. It is a dumb move to get involved in any of these auctions in the first place (in many ways, worse than gambling), but that doesn't necessarily mean that they should be regulated like gambling sites.

Filed Under: dollar auction, gambling, penny auctions