Little Ceasar's Says Pizza Pizza Pizza Menu Offering Infringes On Its Pizza Pizza Slogan

from the pizza-pizza-pizza-pizza dept

It's time for some morons in a hurry to start ordering some pizza -- but perhaps not a pizza pizza pizza. Michael Scott points us to the news that lawyers for pizza giant Little Caesars are threatening a Michigan restaurant with a trademark infringement claim, because it has an item on its menu called "Pizza Pizza Pizza." For years, Little Caesar's has used the slogan "Pizza Pizza." However, it's difficult to see how anyone goes into the Pronto! Restaurant, and sees the menu item "Pizza Pizza Pizza" and thinks, "gee, I must be getting a Little Caesar's pizza with 50% more pizza!"

One aside, by the way. It's really amazing how often reporters mix up and interchange different types of intellectual property law. In the first paragraph, the reporter claims that the complaint is about "copyright," when the quote from Little Casear's (held off until the final paragraph) shows that it's clearly about trademark law. I can understand some confusion if it's never actually made clear, but this involves an article where the lawyer specifically notes that it's a trademark issue, and the reporter calls it a copyright issue in the opening... and doesn't put the quote in with the details until the very end. That just seems like really bad reporting.

Filed Under: menu, pizza, pizza pizza, pizza pizza pizza, trademark
Companies: little caesar's