Microsoft Keeps DRM Servers Alive For Now; Won't Screw Over Own Customers For A Few More Years

from the well,-that's-something dept

For years, we've given examples of how DRM ends up screwing over customers one way or another. One of the most obvious ways is when that DRM requires files to "check in" over the internet to work, and the company that manages the "check in" server takes it down. That's what's Microsoft announced it was doing with its incredibly-misnamed "PlaysForSure" DRM servers back in April. This was, effectively, going back on the terms of the deal they offered to music buyers. Following the outcry in response, however, it appears that Microsoft has reconsidered, saying that it will keep the servers running at least until 2011. So for the 35 people or so who bought into the PlaysForSure system, you have another 3 years to find new DRM-free sources of music.

Filed Under: drm, playsforsure, servers
Companies: microsoft

Microsoft's Final 'Up Yours' To Those Who Bought Into Its DRM Story

from the playsforwhatnow? dept

Remember a few years back when Microsoft launched a new type of DRM under the name "PlaysForSure"? The idea was to create a standard DRM that a bunch of different online music download stores could use, and which makers of digital music devices could build for. Except... like any DRM, it had its problems. And, like any DRM, its real purpose was to take away features, not add them, making all of the content hindered by it less valuable. Yet, because Microsoft was behind it, many people assumed that at least Microsoft would keep supporting it. Well, you've now learned your lesson. Playsforsure was so bad that Microsoft didn't even use it for its own Zune digital media device. Along with that, Microsoft shut down its failed online music store, and now for the kicker, it's telling anyone who was suckered into buying that DRM'd content that it's about to nuke the DRM approval servers that let you transfer the music to new machines. That means you need to authorize any songs you have on whatever machine you want -- and that's the only place they'll be able to reside forever. And, of course, any upgrade to your operating system (say from XP to Vista) and you lose access to your music as well. By now, hopefully, everyone is aware of why DRM is problematic, but it's nice of Microsoft to give one final demonstration by basically taking away more rights for the music it sold people with the promise that Microsoft would keep the music available.

Filed Under: drm, playsforsure
Companies: microsoft

PlaysForWhatNow? Microsoft 'ReBrands' Misnamed DRM

from the confused-for-sure dept

Sometimes you wonder if Microsoft is just messing around with people for the hell of it. Remember Microsoft's fairly useless DRM offering called PlaysForSure? The one that was (like pretty much all DRM systems) easily hacked? The one that was used to convince a bunch of partners to sign up as Microsoft partners? The one that Microsoft itself then ditched itself when launching the Zune, abandoning all of the partners who could only laugh at the irony of Microsoft devices not playing content using Microsoft's own "PlaysForSure" system? Well, Microsoft has decided that perhaps it was time to change the name of PlaysForSure. Given how inaccurate the name is, perhaps that makes sense -- though, not nearly as much sense as just letting the damn thing die. However, even in changing the name it appears Microsoft has bungled the situation. The new name is "Certified for Windows Vista" which (oops) just so happens to be the same classification used for the Zune and its content... yet, as just noted, PlaysForSure content doesn't work on the Zune. Confusing enough for you? To recap: we've got DRM from Microsoft called PlaysForSure that surely doesn't play on Microsoft's own Zune player -- so Microsoft changes the name to "Certified for Windows Vista" using the same logo as found on the Zune, even though the content still won't play on the Zune. And the company thinks this isn't going to confuse and upset even more people?

Filed Under: confusion, drm, playsforsure, zune
Companies: microsoft

Was MTV's Rhapsody Decision Really Punishment For Microsoft Abandoning PlaysForSure?

from the playsforsure,-huh? dept

We chalked up MTV's decision to drop Microsoft for RealNetworks in its online music store efforts to MTV's typical internet bumbling. However, there is another interesting possibility. MTV dumped Microsoft to punish the company for pulling the rug out from under them when it killed off "PlaysForSure" DRM. You may recall that Microsoft used to have its own DRM that it tried to get pushed as an industry standard. The company called it "PlaysForSure" in a bit of marketing hubris to try to make sure people felt comfortable with it. There was just one teensy problem. When Microsoft decided to get into the business of selling its own digital music players, it wouldn't support PlaysForSure, making the name that much more ironic. When your own digital music players won't play your own PlaysForSure DRM files, you have a problem. Not only did it screw over all the users who had been buying PlaysForSure files, it hurt all the different music stores, including MTV's, that had bet on PlaysForSure. So, with that in mind, it's no wonder that MTV decided to find someone else to partner with. Of course, you can still point out that MTV should have known better than to trust in Microsoft's DRM, but that's an issue for another day.

Filed Under: drm, playsforsure
Companies: microsoft, mtv