The Oscars Ends DVD Screeners For Reasons Other Than Piracy, Which Will Of Course Continue

from the screenshot dept

Oscars DVD screeners, the DVDs that get sent out to judges that are up for an award, have been an on again, off again topic for years at Techdirt. These screeners were at one time a very prevalent source for pirated films that showed up on the internet. There was once some irony in the MPAA and film industry insisting that piracy could be solved by tech companies if only they would nerd hard enough, yet here are these screeners going out the doors that supposedly were secure and turned out not to be. It was all bad enough that the MPAA wanted to ban screeners entirely, which pissed off filmmakers enough that the lobbying group ended up having to back down.

It turns out that technology actually could solve the film industry's screener DVD piracy problem. With better quality film rips showing up on pirate sites, ripping relatively low-res DVDs became not a thing. Perhaps because of that, alongside the stated desire to be more sustainable, there will be no more Oscars DVD screeners moving forward.

This year, plenty of discs will be shipped too but, after the upcoming Oscars ceremony, that will be a thing of the past. The Academy of Motion Picture Arts and Sciences announced this week that physical screeners will no longer be allowed in 2021.

“[T]he 93rd Awards season will be the final year DVD screeners will be allowed to be distributed; these mailings will be discontinued starting in 2021 for the 94th Academy Awards,” the Academy writes. Whether piracy was considered as a factor at all remains a guess. Some insiders believe that digital screeners are easier to protect and therefore more secure, but that is up for debate.

If it's a debate, it's not much of one. Already dedicated pirate groups have indicated that there are plenty of opportunities to leak digital screeners and that they have already been successful in ripping them. In other words, the screener DVDs may end, but the pirating will continue.

“We had access to digital screeners and they are indeed easy to leak. The DRM on it is a joke. We had an account last year with three screeners on it and they were pretty much MP4 ready to encode,” the EVO team informed us at the time.

Whether streaming or physical screeners are more secure ultimately depends on the type of protection measures that are implemented for each. The safest conclusion, for now, is that piracy will likely remain a problem no matter what the distribution platform is.

As it seems will always be the case. I'm somewhat encouraged that the announcement of the end of Oscars screener DVDs didn't carry with it complaints about piracy. Perhaps the industry is in some small way learning to live with piracy rather than fighting it at every turn.

Filed Under: academy awards, dvds, movies, oscars, piracy, screeners
Companies: mpaa

Hollywood Keeps Insisting Tech Is Easy, Yet Can't Secure Its Own Screeners

from the nerd-harder,-nerds dept

We keep getting back to the whole "nerd harder" aspect of those who don't understand technology insisting that technology can accomplish just about anything, if those darn techies would just put their minds to it. We've seen it a lot in the encryption fight, but it's also been a big part of the copyright fights as well -- with Hollywood in particular repeatedly insisting that if these darn techies are so bright, why can't they just create technology that stops infringement. Of course, it doesn't work that way, but the industry still never seems to get it. A good reminder that technology isn't easy should come from this TorrentFreak story, noting that the "secure" system that Hollywood now uses to send out "screener" copies of movies had some pretty serious vulnerabilities, as found by Chris Vickery.

Late August, TorrentFreak was contacted by security researcher Chris Vickery of MacKeeper.com who told us that while conducting tests, he’d discovered an exposed MongoDB database that appeared to be an integral part of Awards-Screeners.com.

“The database was running with no authentication required for access. No username. No password. Just entirely exposed to the open internet,” Vickery told TF.

The researcher’s discovery was significant as the database contained more than 1,200 user logins. Vickery did not share the full database with TF but he did provide details of a handful of the accounts it contained. Embarrassingly, many belong to senior executives

While some will just look at this and mock Hollywood for bad security practices, it does raise more serious questions: if Hollywood can't figure out its own (basic) technology issues, why does it think that the tech industry should solve all its problems for it? If it doesn't even understand the basics, how can it insist that those in Silicon Valley can fix the things that it doesn't understand itself?

We're already seeing this with the MPAA's ridiculous and misguided freakout over the FCC's plan to have cable companies offer up app versions so that authorized subscribers can access authorized, licensed content. The MPAA and its think tank friends keep falsely insisting that the FCC's recommendation requires the cable companies to ship the actual content to third parties. But the plan has never said that. It only required that third-party devices be able to access the content -- such as by passing through credentials so that the content could flow from the (licensed) cable service to the end user.

The fact that these guys don't seem to understand the basics of how the technology works comes through not just in the fact that they failed to secure their screener system, but also in the policy proposals that they keep making. It's becoming increasingly difficult to take those policies seriously when they seem to be based on a fundamental ignorance of how technology actually works.

Filed Under: chris vikcery, hollywood, nerd harder, screeners, security

Hateful Eight Pirated Leak Harms Film All The Way To Box Office Records

from the grilled-leaks dept

Mike just recently did a post on the horrible effects of piracy on Hollywood box office results from last year, which can be summarized as "holy shit, look at all the money!" That post took a macro look at the year Hollywood had at the box office, in which revenue and individual ticket sales were both up, despite the fact that piracy exists. Still, the post warned of one potential rebuttal some might make: yeah, but Star Wars.

And it's true that such a high level look at the numbers would need to account for the smash hits released and gobbled up by the public. Still, such examples seem to indicate that the public is willing to fork over dollars if demands are met, but there are micro-examples of this as well. Take, for instance, The Hateful Eight, Tarantino's latest film. You may recall that the film suffered a leak prior to its release, making it widely available on the internet for anyone who wished to engage in a little piracy. It was downloaded hundreds of thousands of times, leading some to worry that its availability to would hamper its success at the box office. That's when one writer, with impeccable intelligence and an un-matched sexual charisma, wrote:

Pay close attention to how Hateful Eight does at the box office, because it's almost certain to be a smash hit, even as it competes with a certain film franchise from a long time ago and far, far away. And that really is the point. Even as media reports will breathlessly detail the pirating of the film, even as we'll be told about street corners in China where copies of the film are offered, and even as the download numbers of the film will soar, the film will do well.

So, how did it all work out for The Hateful Eight? It was, as predicted, a hit. As in a record-breaking hit. Specifically, the 70mm version, something requiring special equipment that is unavailable to most pirates, helped propel the success.

The 70mm version of the film, which has been showing in the largest 70mm release in more than 20 years, had a strong opening-weekend debut, earning $4.6 million at 100 venues in 44 U.S. markets. After its first two weeks, its 70mm engagements have grossed $11.2 million for a $112,000 per theater average for the first 12 days.

The neo-Western expanded to a total of 2,474 engagements at the beginning of its second weekend on Jan. 1, and its combined 70mm and digital showings have grossed a domestic total of $33.8 million to date.

All of that for a film which was leaked early and available for pirating. So, why the success? Well, the obvious answer is the 70mm gimmick, which those pirating the film couldn't enjoy. But that doesn't really tell the whole story, because $34 million gross early in a film's release, especially when competing with Star Wars, is quite a thing. The real reason for this is the combination of Tarantino building up a loyal fanbase that wants to support his work coupled with the theater experience that is still immensely important to many viewers. Going to the theater is an event that cannot be replicated in the home for many movie-goers, no matter how good home theater technology gets.

So, if this demonstrates that piracy doesn't really translate into lost ticket sales in the theater, as I believe it does, then this all returns us to the question of why Hollywood wants to spend so much monetary and emotional capital fighting a fight that might not really matter?

Filed Under: box office, competing with free, hateful eight, leaks, piracy, quentin tarantino, records, screeners

Analysis Of Pirated Oscar Movies Shows They're Almost All Available... In HD (And Not From Screeners)

from the because-of-course dept

As we've mentioned in the past, every year for over a decade, Andy Baio scours the internet to see what Oscar-nominated movies have been put online (the answer is usually almost all of them). He started this back in 2004, when the MPAA laughably claimed that the very first "screener" copy of a nominated movie had been put online. Baio realized that it was hardly the first and there were many more. His latest analysis is up and it shows that, yet again, nearly all nominated movies are available. He's actually kept the details of every year's search in a big Google spreadsheet.

There are some interesting findings in the data, including that screener copies don't matter much any more. For years, the MPAA -- which still can't get over its piracy obsession -- insisted that screener leaks were a huge problem. Back in 2003 the MPAA wanted to ban screener DVDs entirely, which pissed off a bunch of filmmakers who feared that their films wouldn't get voted on for the Oscars. Since then, they've focused on ridiculous proprietary systems that would only play on special DVD players -- which just pissed off viewers. In the last few years, they've just focused on watermarked DVDs, which means that when the videos inevitably leak, they can be tracked back to whose copy leaked -- like Ellen Degeneris' copies last year.

But, as Baio notes, in the online release market, screener copies aren't good enough:

But here’s the thing: screeners are stuck in the last decade. While we’re all streaming HD movies from iTunes or Netflix, the movie studios almost universally send screeners by mail on DVDs, which is forever stuck in low-resolution standard-definition quality. A small handful are sent in higher-definition Blu-ray.

This year, one Academy member received 68 screeners — 59 on DVD and only eight on Blu-ray. Only 13% of screeners were sent to voters in HD quality.

As a result, virtually any HD source is more prestigious than a DVD screener. And with the shift to online distribution, there’s an increasing supply of possible HD sources to draw from before screeners are ever sent to voters.

And of course, the data also shows that cammed copies (someone sitting in a theater with a camera filming it) are virtually non-existent here. This is another issue that we've covered for years, with the MPAA famously making up numbers out of thin air concerning how big a "problem" it was. But, of course, the quality on those copies suck, and so people focus on HD, which they inevitably get.

Of this year’s 36 nominated films, 34 already leaked online in some form — everything except Song of the Sea and Glen Campbell: I’ll Be Me.

But only 33% of those were leaked from screeners, down from a high of 89% in 2003 and 2004.

As he notes, with the MPAA stupidly focused on screeners, they think they're winning the battle, because here's the percentage of actual screeners leaked: So, I'm sure the content protection team at the MPAA are all excited about this. They're vanquishing the screener piracy monster. But as Baio points out, that's bullshit, because just as many films are leaking, but in HD quality from HD sources instead of screeners: While this year's figure is currently 89%, there's a decent chance it will go higher before the Oscars happen. As Baio notes, 44% of the films this year are HD sources, not from screeners or from retail releases.

In other words: all this effort from the "content protection" team at the MPAA yields absolutely no benefit at all.

Filed Under: andy baio, copyright, dvds, hd, movies, oscars, piracy, screeners
Companies: mpaa

Movie Exec Says Studios Should Stop Sending Out DVD Screeners For The Oscars

from the this-has-been-tried dept

One of Jack Valenti's last great "battles" as the head of the MPAA was his fight against DVD screeners sent out for the various movie awards events. Valenti felt that sending screeners of all the nominated movies was a key factor contributing to unauthorized copies getting out into the world and on the internet. So he instituted a ban on sending out such screeners. This pissed off just about everyone. A bunch of really famous movie directors demanded that he drop the ban and the LA Film Critics Association actually canceled their own awards event in protest. Then, a bunch of independent film producers sued the MPAA. Basically, everyone pointed out that without the screeners, many of the voters simply wouldn't be able to see the movies being voted on, and that would hamper any awards effort -- especially for more independent films. Eventually, a judge sided with the producers, and explained to Valenti that he could not ban DVD screeners.

The following year, he came up with another plan, which involved special screener DVDs that only played on a special DVD player, which each voter would have to get and set up themselves. In other words, it was a "solution" that was a huge pain in the ass for everyone -- especially those who already had a perfectly good home theater setup. After a few years of everyone bitching and complaining about this, the MPAA finally relented in 2007, and went back to just sending out normal DVDs as screeners.

Apparently, some folks in the industry don't know their history. At the "Content Protection Summit" that we recently discussed, a VP from Summit Entertainment, the indie studio who has had some success lately thanks to the Twilight films and The Hurt Locker, apparently told the audience that the industry should get rid of DVD screeners, and who cares if it inconveniences people. She specifically said "we're going to have to agree to be inconvenienced." Apparently, she's totally unaware of how badly that worked out last time around -- especially for independent studios like her own.

Of course, it shouldn't be much of a surprise that Summit Entertainment thinks this way. The company has built up quite a reputation for being an intellectual property bully. In the past 15 months or so, we've had multiple different stories of Summit's overly aggressive attempts at IP enforcement, often threatening or suing people doing completely reasonable things, such as creating a fanzine or filming a documentary about the town where Twilight is supposed to take place. And that's not even getting into questions about The Hurt Locker and its lawsuit campaign against thousands of file sharers -- because that was really done by the movie's producers, Voltage, rather than Summit. Of course, all these actions are doing is reminding me to avoid any pictures associated with Summit.

Filed Under: dvds, movies, screeners
Companies: mpaa, summit entertainment

Sony Won't Support Its Own Movie For An Oscar Over Misplaced Piracy Fears

from the that-evil-internet-again dept

One of Jack Valenti's final battles while still in charge of the MPAA was his silly, misguided war on DVD screeners. Screeners are copies of the movie (on DVD, obviously) that are sent out to people to view (to "screen") for awards shows and the like. Valenti freaked out that since these screeners went out before the official DVDs were out, they would lead to people uploading them online, creating a piracy problem. Of course, that assumed two incorrect things: that those movies weren't already online and that adding one more copy would create any sort of "problem." Valenti lost his initial battle to forbid studios from sending out DVD screeners, but what came next were a series of convoluted attempts to stop "piracy" via the screeners -- including sending DVDs that could only play in special players. Two years ago, studios finally realized how ridiculous and cumbersome this process was, so it dropped the special DVD player requirement, and instead went with a watermarking option. But that's crazy expensive. Each DVD screener now needs to be individually watermarked and tracked.

Given that, it seems that some studios are simply deciding not to support certain movies for the Academy Awards. johnjac points us to the news that folks involved with the movie Moon are pissed off that Sony won't send out DVD screeners for the movie, as they were hoping that actor Sam Rockwell might get an Oscar nod for his part in the movie. Sony claims that it's just too expensive to do the watermarking.

It's really no surprise that this comes from Sony Pictures, whose CEO, Michael Lynton, is on record as saying that nothing good has come from the internet, and then when questioned on that statement, stands by it. So I guess that Lynton doesn't use the internet, or he would know, as pointed out in the Slashfilm link above, that perfectly good copies of the movie -- sans watermark -- are already widely available for download. In other words, there's no reason whatsoever to waste money watermarking the DVDs. It won't make a difference. Yet, because of Lynton and his crew's misguided fears, Sony Pictures won't support this particular movie.

Filed Under: academy awards, dvds, piracy, screeners
Companies: sony pictures

Motion Picture Academy Member Unhappy About Being Treated Like A Criminal

from the be-careful-with-those-screeners dept

We've covered the rather ridiculous lengths that the MPAA has gone through over the past few years to try to "protect" screener copies of the movies it sends out to Motion Picture Academy members as they vote for the Academy Awards. First, they tried banning DVDs altogether, since they were too easy to copy and upload online. After complaints, and even a lawsuit, the MPAA relented, but started sending special DVDs that could only be played in special DVD players. That was also a cumbersome and annoying process, that was finally dropped this year. However, the industry is still using digital watermarking, to mark exactly who each copy went to so it can track down who leaked it. Apparently, the movies also come with all sorts of forms that require signatures demanding you won't share the film, as well as reminders as the film starts that you are not to share it with anyone.

It would appear that Academy members are pushing back a little on being treated like criminals just to vote for the Oscars. TorrentFreak points us to a rather amusing tongue-in-cheek analysis of one Academy member about his fears should any one of the DVD screeners get into the wrong hands. He discusses (jokingly) just how much it would cost to properly secure the screeners to guarantee that they wouldn't accidentally be watched by someone else and concludes it's just not worth being a member of the Academy anymore, as the cost of protecting the screeners is much higher than the benefit of being a member.

"So that's the cost of a surveillance camera, guard dog, German lessons, a safe, plus ADT, making a total of $8730.00 as an initial, screener-security investment plus my Academy dues of $250 per year. And who knows how much yearly maintenance of all that would cost. Dog food, vet bills.... $9000.00 for starters plus yearly maintenance. I just couldn't figure out how to do it. Even if we moved to a smaller apartment. Even if took a job managing an apartment building again; I just couldn’t figure how to do it.

"And I have reluctantly come to a decision. So that I won't contribute to film piracy by inadvertently allowing one of my screeners to fall into the wrong hands, pirating hands, thereby costing the film industry millions of dollars (not to mention putting me in prison), I will not renew my membership in the Academy.

"It makes me sad, but I'm also happy in a way. Because without those screeners being delivered to my vulnerable little home, with its multiple and human inefficiencies, I know that it will no longer be possible for me to harm the studios, my industry colleagues and the Academy. Yes, so by resigning from the Academy I will contribute to saving the film industry, and I have to be happy about that."

Filed Under: academy awards, motion picture academy, oscars, screeners

MPAA Finally Realizes That Proprietary DRM'd Screener DVDs Are A Waste

from the it-took-this-long? dept

Way back in 2003, then head of the MPAA, Jack Valenti, got so worried about "piracy" of movies coming from insiders that he banned the use of "screener" DVDs for those voting for the Academy Awards. If you're unaware, traditionally, Motion Picture Academy members received "screener" copies of the movies up for awards on DVD or VHS tape so they could watch them at home and decide how to vote. Yet, in Valenti's twisted world, this had to be stopped because screener copies were appearing online. Of course, banning screeners created quite a mess for the folks who actually had to vote on the awards, as there was no longer an easy way to actually see the movies. It also really upset smaller studios, who knew that their movies were less likely to be seen by Academy members if they couldn't send out screeners. Eventually, the MPAA relented, but the following year came up with a new ridiculous solution. Rather than sending DVD screeners that members could watch with their existing home theater setup, it hired a company to make special DRM'd DVDs that would only play on special DVD players. Then it sent these special DVD players with the screeners to the Academy members. Of course, this was both a huge expense and still a tremendous pain in the ass for voters, who had to hook up this special DVD player that could only be used for screeners. It also made it difficult if the Academy member wanted to take the DVD somewhere else (say on vacation) and watch it elsewhere without dragging along this "special" DVD player. Apparently it only took 3 years of complaints before the MPAA realized that perhaps this was a dumb idea (that also didn't stop the movies from getting online anyway). This year, it's apparently phasing out the special DVD players and will provide (gasp!) normal DVDs for voting members.

Filed Under: drm, dvds, oscars, screeners
Companies: cinea, mpaa