Isn't There Something Ironic In An Anonymous Exec Demanding Transparency From Google?

from the entitlement-culture dept

It really is amazing sometimes to see how many people think that Google "owes" them something. For example, we've had a few different stories about companies suing Google because they don't like how Google ranks them. That makes little sense. Google doesn't owe anyone a spot in its index. It determines its index by figuring out what it thinks people will like best, and it's always tweaking it. If it fails to figure that out properly and someone else (like Microsoft) does figure it out, then Google will lose business. So, it seems a bit odd that some anonymous "well known exec at one of the largest sites on the Internet" is suddenly demanding transparency into how Google ranks content, suggesting that it's somehow unfair and arbitrary in its rankings -- and only by opening up the details of its algorithm will "fairness" be restored.

Ryan, who alerted us to this story, has written up a biting, but reasonable, response, where he notes that being ranked highly in Google is no one's right. And demanding that Google be transparent about its algorithm is meaningless (while being especially ironic, given that this "well-known exec" is demanding transparency while wanting to remain anonymous himself). The key point Ryan makes:

You want an algorithm, here it is:
1.) Sites that are useful to visitors will rank high.
2.) Popular sites that are useful to visitors will rank higher.
3.) Sites that don't offer any value to the web or are irrelevant to the query won't rank well.
4.) Sites that are harmful or spammy won't be included in the index.

Seriously, that's Google’s algorithm in plain English. There's your disclosure. The weighting factors and code behind it don't matter -- these principles are all you really need to know.

Indeed. Create useful sites with useful content that people use, and don't be spammy, and you'll most likely rank well in Google. You don't need to force Google to reveal the nuts and bolts of its algorithm. That doesn't change anything. If you're trying to craft your websites to the specifics of the algorithm, you're already lost. If you're creating websites that match the "plain English" code above, you're going to be just fine.

Filed Under: algorithms, entitlement, search, search engines, sem, seo, transparency
Companies: google