Australian Newspaper Says The Only Way To Get Its iPad App Is To Subscribe To The Paper Version
from the you're-doing-it-wrong dept
rorybaust points out that the Sydney Morning Herald has joined the popular trend these days of offering an iPad app of its content. Nothing wrong with that, of course. However, what's odd is that the business model appears to be that you need to get a paper subscription in many cases to get the iPad version. It's no secret that some publications view the iPad and paywalls as ways to slow down the rate at which people are ditching subscriptions to paper publications -- but it seems particularly short-sighted to make that the only way to get access to the digital app. And that seems doubly true when people who have seen the app say it's little more than a PDF of the physical paper. If you're going to push an iPad app, at least let it take advantage of some of what the digital platform allows...Filed Under: business models, ipad, paywalls, sydney morning herald
