Gullible Consumers Easily Swayed By Meaningless Tech Specs
from the oooooh,-1.21-jigawatts!! dept
I imagine this won't come as a huge surprise to many of you, but it appears that we're all influenced by the presence of tech specs on a product -- even if those specs are somewhat meaningless. A variety of separate studies showed that people would usually purchase the product with "more" specs, even if they were meaningless. One of the tests even had people create their own tech specs based on their usage, and they were still more influenced by the specs than the actual usage. Apparently, we need to get busy adding more "tech specs" to our products around here...Filed Under: gullible, influence, tech specs
