TV Stations About To Make A Bad Bet On Mobile Broadcast TV

from the let's-see-how-that-works dept

Every few months over the past few years, we've heard stories about how some companies somewhere were betting on people watching broadcast television on their mobiles. The problem, however, is that it's always been companies betting on the phenomenon -- and not users clamoring for it. And, despite wild predictions from analyst firms who sell their reports to eager companies who want to convince their investors that something big is coming, almost every real world test has shown that people just aren't that interested in watching broadcast TV on their mobile phones. Sure, there are some people who will watch it, but two things that don't seem to go together all that well are "broadcast television" and "being mobile." Broadcast television is a "lean back" technology that you watch when you can sit back and relax. That generally doesn't fit with being mobile. Yet, despite all of these problems, it seems that a bunch of television networks are, once again, betting that people will want to access broadcast television from their mobile phones, despite little evidence to support that notion. A lot of money is going to get spent (and lost) before all of these companies realize they should have focused on offering something that people actually want.

Filed Under: distribution, mobile tv, television networks