Watch Neil Gaiman Read His Whole Latest Book Online For Free... And Note That It's Still A Best Seller
from the yeah,-but,-free-doesn't-work dept
Famed author Neil Gaiman certainly is no stranger to embracing the economics of free infinite goods to help sell more not-free scarce goods. Richard now points us to yet another way that's working for Gaiman. In a new blog post about a just completed book tour for his new children's book, The Graveyard Book, Gaiman notes two interesting points. First, during the book tour, at each stop he read a different chapter of the book outloud -- and each of those stops was filmed and put online. So, as he notes: "For now, the whole book is up online for free and I have no plans to take it down."At the same time (or, actually, just before that), he also mentions that the book is number one on the NY Times' bestsellers' list for children's books. As Richard notes, this seems to fit the model we discuss all the time: "Give away a transient copy in one medium, while selling lots and lots of copies in another, more natural and permanent medium? Who'd have thought that would work...?" Indeed.
Filed Under: business models, free, neil gaiman, the graveyard book
