Heroes Producer: Honored To Be The Most Unauthorized Downloaded Show

from the recognizing-the-future dept

One of the talks at SXSW was apparently about "multiplatform storytelling," which fits in with a point that we've discussed here in the past. Content creators are realizing that they no longer need to pigeonhole themselves as "just musicians," or "just filmmakers" but can reach out and tell stories in very different ways. And, in the end, that's what every content producer is really doing: they're telling stories. It doesn't necessarily matter what the format is, and there are no rules that say you're restricted to telling your entire story through just one platform.

This talk was given by Tim Kring, creator of the popular TV show Heroes, and he made some interesting points -- noting that he's "honored" that Heroes is the most "illegally" downloaded TV show out there, because "we'll take audience anywhere we can get it." But he's not just sitting back. The reason he doesn't care if people are watching the show on TV or elsewhere is because they're really working on ways to connect with fans in much deeper ways, including creating a pretty complex and massive alternative reality game that had true fans of the show actively involved -- such that they knew about certain characters and important plot points way before they appeared on the small screen, and were made to feel like actual participants in the story. As he noted, "people want to participate in their TV shows."

Again, this is a point that has been made before -- but so many of the suits upstairs still seem to think that TV is a purely broadcast media, not one where people want to communicate and participate in meaningful ways (and, yes, that means a lot more than just calling or texting a phone number to "vote" on something). It's great to see the folks actually making these stories are understanding this, because eventually that thinking will begin to become more common, rather than seem like some crazy idea to appease "the internet folks." We're not there yet, of course. NBC, which airs Heroes is still freaking out about those illegal downloads and wasting tons of money and resources claiming that it must be stopped -- all while its basic network schedule has been a huge disaster. If NBC top brass listened to folks like Kring, and realized the challenge is to make people happy, rather than spending so much time trying to force them into "the way NBC wants things to work," perhaps the network wouldn't be in so much trouble.

Filed Under: connect with fans, heroes, sxsw, tim kring
Companies: nbc