Transmedia Storytelling... With A CwF+RtB Twist
from the a-cool-experiment dept
Ross Pruden points us to the news that Zen Films, a decade old production house, is launching a new storytelling project, which they admit is partly inspired by the CwF+RtB model that we talk about here. One of the cool things here is that rather than just making a "movie" or a "book," they've this is a "transmedia" project. That is, it's a single story, but told from the viewpoints of (at least) three different participants in the story. One participant's story will be told via a novella, another via a blog and the third via video webisodes. They're still working on the full "reasons to buy," but the initial focus appears to be on offering a combination of convenience and time saving (two important scarcities) by letting you buy access to the full package of content (even as they're just releasing initial segments slowly online). The project is being written by an award winning crime/thriller author. Zen Films is also looking to sign some sponsors (selling the attention scarcity) but seem open to other ideas as well. It definitely sounds like an interesting experiment -- but perhaps we can have a discussion here about additional scarcities that could be offered. Also, I'm wondering if there are ways to make the "connection" element stronger. A great story is certainly one way to connect, but I wonder if Zen Films can also set up a way to build a bigger community around the story, that makes them feel more connected to it and more bought into the concept...Filed Under: cwf, rtb, story telling, transmedia
