Britannica Boss Trash Talks Google And Wikipedia

from the focus-on-your-own-product dept

A few months back, we ran an an interview with Jorge Cauz, president of Encyclopaedia Britannica. That interview was in response to an earlier post, done by Tim Lee, where Tim suggested Britannica should basically just give up. Cauz talked up some new initiatives under way, and now the company has announced a more Wikipedia-like version. Users can submit changes, which are then reviewed by an editor before inclusion. Apparently, they're focused on ensuring at most a 20 minute turnaround. If so, that's impressive. However, what struck me is that Cauz seems unhealthily focused on both Wikipedia and Google.

He seems to be trash talking both of them, specifically scolding Google for linking to Wikipedia so high up so often -- and then complaining (yet again) that Wikipedia's quality isn't really that good. I'm not sure I agree on either point (and, to be honest, there are times I do Google searches and am upset when the top result is not to a Wikipedia entry -- as I've come to almost expect it now), but even if we grant Cauz the premise that (a) Wikipedia has quality problems and (b) Google favors Wikipedia too much, it still seems slightly worrisome that Cauz is even trash talking about those issues. Obviously, it wouldn't make sense to ignore either company, but a good CEO focuses on his company's own strengths in interviews and avoids trashing the competition most of the time. Whenever I see execs doing the opposite, it almost screams out insecurity about the company's own products and their quality. Yes, Britannica has an uphill road to climb after not recognizing the transformative nature and the threat posed by Wikipedia -- but the way to do it isn't by tearing Wikipedia down even as Britannica builds up its own product, but by focusing on the quality of that product.

Filed Under: competition, jorge cauz, trash talking, wikipedia
Companies: britannica, google