Techdirt Podcast Episode 4: In Defense Of Advertising

from the unpopular-opinions dept

Long-time Techdirt readers probably know that we believe great advertising can be great content, and vice versa — but the majority opinion seems to be that all advertising is automatically bad. Recently, Jerry Seinfeld used his acceptance speech for an advertising industry award as an opportunity to trash the very concept of advertising, and John Oliver dedicated a lengthy segment of Last Week Tonight to mocking the idea that native advertising can ever be a positive thing.

In this week's episode of the Techdirt Podcast, Mike pushes back against the idea that there's no such thing as good advertising, and that native advertising must always involve a compromise of quality, principles or both, and discusses the delicate balance of advertiser, publication and audience with co-hosts Hersh Reddy and Dennis Yang. If you still haven't subscribed, you should follow us on Soundcloud, subscribe via iTunes, or simply plug the RSS feed into your favorite podcatcher app (we have a few recommendations). Of course, you can also keep up with all the latest episodes right here on Techdirt.

Also, a big thanks to the Center For New Music for letting us use its podcast studio to record this episode.

Filed Under: advertising, advertising is content, content, content is advertising, jerry seinfeld, john oliver, native advertising, trickery