Ubisoft's New DRM: Vuvuzelas

from the Buzzzzzzzzzzzzzzzzzz dept

Well, give Ubisoft points for humor, I guess.  The videogame company that has made a habit of using DRM that fails and annoys has unleashed its latest effort at being irritating.  According to The Escapist, the company has incorporated "the horror of the vuvuzela" into the DRM for their Nintendo DS offering, Michael Jackson: The Experience.  You can see the DRM in all its horrific action and glory on YouTube below:

However, efforts like this cause me to ask a couple of questions.

1. How big is Nintendo DS piracy that you need to actually spend the time and effort to evolve DRM strategies around it?
2. How can a company that shows that it's creative through annoyingly humorous efforts like vuvuzela DRM not come up with equally creative ways to do business that don't require this nonsense?
3. How long do you think it'll be before this DRM, like every other that has preceeded it, will be undone?

We've already had an instance of crackers breaking Ubisoft's DRM and subsequently issuing a message to the company, thanking them for the challenge.  I imagine that those same folks would consider it their esteemed duty to avail downloaders of the headbangingly annoying aural attack known as the vuvuzela.

Filed Under: drm, vuvzealas
Companies: ubisoft