Court Says Google Doesn't Have A First Amendment Right To Drop A Site From Its Search Results

from the that's-not-good dept

About a decade ago, we wrote about a series of silly lawsuits against Google in which search engine optimizers sued Google because their search engine ranking sucked. All of these lawsuits went nowhere fast. The reason why seems fairly straightforward: it's Google's search engine, and it gets to decide how its algorithm works. Having the courts come in and start mucking with that gets problematic fast.

While I thought those kinds of cases went out of style a decade ago, apparently another SEO firm, called e-ventures, sued Google after the company called e-ventures' site "pure spam" and removed it from the Google Index. This is a level of punishment that Google has been known to slap on really egregious and sketchy SEO tactics. Google takes a pretty hard line on really scammy tactics, and even once famously banned BMW's website for spammy techniques.

Apparently, at some point, Google's web spam team decided that e-ventures was spamming as well, and removed its website. The company sued under a variety of theories, but mainly claims that it did nothing that violated any of Google's stated rules -- and furthermore that Google was misleading in some of its public statements about what it will and won't remove from the web, as well as how it alerts people to those removals. Google hit back with two responses in a motion to dismiss. First, it said that it's protected under CDA 230 for removing content and second that the choices it makes on how the search results are ranked are protected by the First Amendment.

Somewhat surprisingly, the district court has rejected both of these arguments. This is troubling for a few reasons, as we'll explain here.

First: the CDA 230 claim is a different one than we normally talk about with CDA 230. Normally we're focused on CDA 230(c)(1), which talks about a service provider not being treated as the publisher of content from users. Here, no one denies that this is about Google's own search engine and own actions. But Google is pointing to a different part of the law, sometimes known as the "Good Samaritan" clause in CDA 230(c)(2)(A), which says that no provider shall be held liable for "any action voluntarily taken in good faith to restrict access to or availability of material...." This was designed to actually encourage sites to take down sketchy or "obscene" content. Basically, it's saying that if you decide to take down some content you deem to be obscene it does not remove your Section 230 immunity, and it doesn't mean you're now required to take down content other people find obscene. Google's argument is that this applies to search removals as well, and since it's making a good faith effort to remove content it finds objectionable, it's protected from liability.

This argument seems pretty strong within the context of Section 230, but the court doesn't buy it, though it's reasons are kind of odd:

The CDA statutory immunity is an affirmative defense which plaintiff is not required to negate in its Complaint. The plain language of the CDA only provides immunity for actions “voluntarily taken in good faith.”... While the CDA defense may properly be considered if it is apparent from the face of the complaint, that is not the situation in this case. Here, plaintiff has included allegations within its Second Amended Complaint that Google failed to act in good faith when removing its websites from Google’s search results.

But that seems to wipe away much of CDA 230(c)(2)(A). So long as the plaintiff claims that a content removal is in "bad faith" you lose the immunity? That can't be right... but the court says it's fine for now.

Perhaps the bigger issue, though, is the First Amendment claim. Again, the court rejects Google's arguments, and tries to thread the needle carefully. It says that it agrees that Google's search rankings are protected by the First Amendment, but that the real issue here is not the actual search rankings, but rather the statements Google made about why it removes some sites.

While a claim based upon Google’s PageRanks or order of websites on Google’s search results may be barred by the First Amendment, plaintiff has not based its claims on the PageRanks or order assigned to its websites. Rather, plaintiff is alleging that as a result of its pages being removed from Google’s search results, Google falsely stated that e-ventures’ websites failed to comply with Google’s policies.... Google is in fact defending on the basis that e-ventures’ websites were removed due to e-ventures’ failure to comply with Google’s policies.... The Court finds that this speech is capable of being proven true or false since one can determine whether e-ventures did in fact violate Google’s policies. This makes this case distinguishable from the PageRanks situation. Therefore, this case does not involve protected pure opinion speech, and the First Amendment does not bar the claims as pled in the Second Amended Complaint.

This feels like the strongest point the court has, but it still feels pretty weak. Google's policies include some basic catch-alls, saying that it can choose to remove search results based on "policies." That is, it can basically decide what it wants in the search results. And that seems perfectly reasonable. It seems dangerous to think that courts can tell a website what must be included in their search engine.

The court also rejects another First Amendment argument in a way that also seems problematic -- saying that while "editorial judgment" is protected by the First Amendment, anti-competitive motives are not:

While publishers are entitled to discretion for editorial judgment decisions, plaintiff has alleged that Google’s reason for banning its websites was not based upon “editorial judgments,” but instead based upon anti-competitive motives.... Further, a fact published maliciously with knowledge of its falsity or serious doubts as to its truth is sufficient to overcome the editorial judgment protection afforded by the Constitution....

Two thoughts on this: first, the idea that Google is removing an SEO company's websites because of anti-competitive reasons seems ludicrous on its face. I mean, Google links heavily to a number of actual direct competitors all the time. It's beyond reason to suggest that it would target a small no-name SEO firm. Second, again, this semantic setup gives a massive out on the First Amendment. Just claim anything is not "editorial judgment" but "anti-competitive motives" and suddenly the First Amendment issue gets tossed aside?

The court also lets motions around trademark, unfair practices and tortious interference move forward, but they're basically rehashes of the points above. The only count it dismisses is a defamation claim, which was a clear nonstarter.

While the ruling doesn't mean that e-ventures will succeed overall, since these issues can be debated again in more detail as the case moves forward, it seems likely that Google may try to appeal the basis for these denials. No matter what you think of Google as an entity, having courts tell it what can and cannot be in its index seems very dangerous.

Filed Under: cda 230, first amendment, free speech, good samaritan, rankings, search engine, search results, seo, spam, web spam
Companies: e-ventures, google

When Google Can't Figure Out Its Own Webspam Rules, Perhaps It Needs To Rethink The Rules

from the too-confusing-for-itself dept

Last week we, like many other publishers, saw Google's Matt Cutts post a "reminder" that Google's PageRank system punishes sites that sell "links" or "advertorial pages" that pass along an impact on PageRank. After reading it, it actually sent us in a bit of a scramble, because while we're pretty careful about these things, and have no desire to help others boost their PageRank, we suddenly got worried that even some of our fully disclosed and clearly labelled advertising/sponsorship partnerships might technically run afoul of the rule. After reading through a bunch of documentation, we're pretty confident that we're in the clear, but not entirely sure.

Apparently, we're not the only ones. Among those who have been found to be violating Google's stated polices is Google itself. SearchEngineLand has a pretty detailed expose of a variety of ways in which Google appears to violate their stated rules, and also notes that its own site might also accidentally violate the rules in a few places. At that point, you have to wonder if the rules themselves really make sense.

I'm sure that the rules are intended for all the right reasons: no one wants someone to pay to impact search results. But blanket statements about some of these things can get pretty tricky, pretty fast. Google, for its part, insists that it is reviewing its own violations, and the webspam team won't treat its own divisions any different than anyone else. And, in fact, we've seen Google punish itself for similar violations in the past. But the bigger issue is that rather than just showing that it doesn't have a double standard for itself, wouldn't it be better to realize that perhaps the rules aren't as clear cut as some would want them to be, and that perhaps there are better ways to tackle this particular problem?

Filed Under: advertising, advertorial, link spam, rules, search rank, web spam
Companies: google