Reminder: Webinar On Smart Uses Of 'Free' For Businesses

from the how-to-use-it-properly dept

We talk about the importance of understanding "free" within the realm of economics and business models all the time here on Techdirt. One of the problems, however, is that time and time again people hear the "free" part, but don't think through the actual strategies of how to apply it properly. This sometimes leads to situations where they just randomly make some stuff free, and then complain that "free" doesn't work. Understanding how to use "free" properly means doing more than just "give it away and pray." So we're hosting a webinar, tomorrow, July 28th at 2pm ET/11am PT which will dive into the subject of how to use free intelligently as a part of your business model. You can register here (again, this may pop up a "preference" page before you can get to the actual signup page -- we've tried to get rid of it, but so far, no luck). Joining me for the webinar will be Simon Morris, VP of marketing and product for BitTorrent Inc., who will talk about various business models that use "free" as a component, highlighting examples of what works and what doesn't. Then we'll have Phil Libin, CEO of Evernote, who will share a detailed case study of how Evernote does "Freemium," and what lessons they've learned in implementing a Freemium type of solution to make money. After that we'll have some Q&A and discussion as well, so come ready with questions. The webinar itself is being sponsored by Verizon, and it should be a lot of fun. We look forward to having you join us tomorrow.

Filed Under: free, webinar

New Webinar: Using 'Free' As A Part Of Your Business

from the join-us! dept

Time for another webinar! This coming Wednesday, July 28th at 11am PT/2pm ET we're going to be running a webinar, sponsored by Verizon, about using "free" as a part of your business -- a topic that we obviously discuss quite a bit around here. I'm going to kick off the webinar with a brief talk about the economics of "free" and how to use it proactively for a variety of businesses (not just "entertainment" or "content"), and then we'll have two guests talking about some real world examples. First up will be Simon Morris, VP of marketing and product for BitTorrent Inc., who will talk about various business models that use "free" as a component, highlighting examples of what works and what doesn't. Then we'll have Phil Libin, CEO of Evernote, who will share a detailed case study of how Evernote does "Freemium," and what lessons they've learned in implementing a Freemium type of solution to make money. And, of course, we'll have some discussion and Q&A from attendees as well. Please note, we're using a different technology for this webinar than our past webinars. The link above may take you to a "preferences" page before the signup page. Unfortunately, I'm told there's no way we can avoid this, so click through to get to the actual signup, and we look forward to having you join us next week!

Filed Under: economics, free, webinar

Reminder: Insight Community Webinar On Enterprise Knowledge Management Tomorrow

from the don't-miss-it dept

Just a quick reminder that we'll be running the webinar on enterprise knowledge management, tomorrow morning at 9am, featuring myself as the moderator. Joel Alleyne, a recognized expert on the subject (and a member of the Insight Community) will be leading the discussion, along with some guests from Sun and Intel (who are sponsoring the webinar). Whether you're deep into knowledge management initiatives, or are even confused as to what "knowledge management" means, there should be something for you. Hope you'll join us.

Filed Under: knowledge management, webinar

Insight Community Webinar On Enterprise Knowledge Management

from the midmarket-innovators dept

A few weeks back, we had an Insight Community case, sponsored by Sun & Intel, soliciting proposals for a webinar on enterprise knowledge management, targeting mid-market companies. We're happy to announce that this Thursday, August 6th, at 9am PT, we'll be hosting that webinar, moderated by me, led by Joel Alleyne, a member of the Insight Community, and a widely recognized expert on knowledge management, along with some additional guests as well. If you're interested in enterprise knowledge management, especially in the mid-market, hopefully, you'll be able to attend. If you have any useful questions that you'd like addressed in the webinar, feel free to ask them here and we'll see what we can do!

Filed Under: knowledge management, mid-market innovation, webinar
Companies: intel, sun