Warner Media Opposes Trademark Filed By Actual 'Wicked Witch' Over Its Wizard Of Oz Trademarks

from the witch-marks? dept

Thanks to the convoluted nonsense that is copyright law, readers here will likely be familiar with the insanity that is intellectual property rights revolving around The Wizard of Oz. Thanks to some of the works being in the public domain, some of them being under copyright, and the courts mostly treating all of this on a case by case basis, it's fairly clear at this point that basically nobody knows who is allowed to do what with anything associated with The Wizard of Oz. Usually, issues relating to the work revolve around this axis of confusion.

But that's less the case when it comes to trademark issues. For all of its flaws, trademark law is blessedly limited to public confusion and true competition within a specific market. That's what makes it bewildering that Warner would bother to oppose the trademark application filed by a pagan priestess for her "Wicked Witch Mojo" brand.

Turner Entertainment Company has filed an opposition with the U.S. Patent and Trademark Office to stop witch and Pagan elder Dorothy Morrison from trademarking her brand name ‘Wicked Witch Mojo.” Turner Entertainment, a subsidiary of AT&T’s WarnerMedia, serves as the copyright holder for a large library of productions made by its sister subsidiary Warner Bros. Entertainment Inc. (aka, Warner Brothers), that includes The Wizard of Oz (1939).

Morrison said, “I was stunned. I couldn’t believe that Turner Entertainment could have A] been allowed to trademark the phrase ‘Wicked Witch,’ and B] that they had accused me of deliberately weakening their trademark.” She said that, after the shock wore off, she was just angry. “It occurred to me that if Turner saw fit to go after me, there was nothing to stop them from going after anyone in the magical community who’d ever used that phrase. And I couldn’t, in good conscience, allow that to happen,” she explained.

And so she contacted a lawyer and there is now a case pending. Warner's lawyer apparently discussed the case with her lawyer, refused to budge on the opposition, and suggested that she could be sued for copyright as well for using some imagery in her branding, specifically red-heeled shoes on her business cards. That, and of course, the characters that Warner claims are being referenced in her name and branding.

And that's where we get right back into the confusing bullshit.

Morrison’s attorney Richard Bullock argues otherwise, saying that these images and words recall the books, not the movie. Bullock writes, “The marks are derived from the writings of L. Frank Baum’s novel The Wonderful Wizard of Oz and its various sequels.”

He also argues that Turner’s trademarks are only limited to certain product areas, and that Turner is not likely to be moving into the metaphysical arena; nor will Morrison be producing products for the mainstream toy or clothing markets, and other industries specified within Turner’s trademarks. Bullock wrote that there would be “no likelihood of confusion.”

The latter part referencing the trademark oppositions are almost certainly valid. Nothing in Morrison's actual trade dress brings The Wizard of Oz to mind at all, regardless of its various forms. Certain references to that work, such as her online marketplace being dubbed "The Flying Monkey Express" can be said to reference the books, not the films. And that really only matters on the copyright question, for which a suit hasn't been filed. On the trademark piece, it really should be enough that Warner isn't in the religion business. With no crossover of marketplaces, there is no serious concern for public confusion.

So, in the end, we have a large company trying to push around a real life wicked witch over a specious trademark claim. Warner executives should be thankful, I suppose, that Morrison doesn't have an actual army of flying monkeys to set upon them.

Filed Under: copyright, dorothy morrison, pagans, trademark, wicked witch, wicked witch mojo, wizard of oz
Companies: at&t, turner entertainemtn, warnermedia