Study: 15% Of Wireless Users Now Tracked By Stealth Headers, Or 'Zombie Cookies'

from the utterly-unaccountable dept

Earlier this year AT&T and Verizon were caught modifying wireless user traffic to inject unique identifier headers (UIDH). This allowed the carriers to ignore a user's privacy preferences on the browser level and track all online behavior. In Verizon's case, the practice wasn't discovered for two years after implementation, and the carrier only integrated a working opt out mechanism only after another six months of public criticism. Verizon and AT&T of course denied that these headers could be abused by third parties. Shortly thereafter it was illustrated that it was relatively easy for these headers to be abused by third parties.

While the fracas over these "stealth" or "zombie" cookies has quieted down since, a new study suggests use of such stealth tracking is increasing around the world as carriers push to nab their share of the advertising pie. Consumer advocacy group Access has been running a website called AmiBeingTracked.com, which analyzes user traffic to determine whether or not carriers are fiddling with their packets to track online behavior. According to a new study from the group (pdf) examining around 200,000 such tests, about 15% of site visitors were being tracked by the carriers in this fashion all over the globe:Globally, the report notes that AT&T, Bell Canada, Bharti Airtel, Cricket, Telefonica de España, Verizon, Viettel Peru S.a.c., Vodafone NL, and Vodafone Spain are all now using stealth headers. In many of these instances there's no opt-out mechanisms in place for users, or the opt-in mechanisms that exist don't actually work. Most regulators meanwhile don't even realize this technology exists, much less have any plan to protect user privacy via hard opt-out requirements. The practice itself, and the stored data, the group's authors note, makes a delicious target for hackers and the intelligence community alike:

"Using tracking headers also raises concerns related to data retention. When “honey pots” of sensitive information, such as data on browsing, location, and phone numbers, are collected and stored, they attract malicious hacking and government surveillance. This kind of collection and retention of user data is unsustainable and unwise, and creates unmanageable risks for businesses and customers alike."

The W3C Consortium recently agreed, noting that stealth carrier tracking header injection is basically a privacy nightmare in the making that undermines user trust in the entire Internet:

"The aggregate effect of unsanctioned tracking is to undermine user trust in the Web itself. Moreover, if browsers cannot isolate activity between sites and offer users control over their data, they are unable to act as trusted agents for the user. Notably, unsanctioned tracking can be harmful even if non-identifying data is shared, because it provides the linkage among disparate information streams across contextual boundaries. For example the sharing of an opaque fingerprint among a set of unrelated online purchases can provide enough information to enable advertisers to determine that user of that browser is pregnant — and hence to target her with pregnancy-specific advertisements even before she has disclosed her pregnancy.

This is what has been happening while the marketing, tech and telecom industries bickered, prattled and grandstanded over do not track protections -- that this technology makes irrelevant anyway. And while companies like Verizon have repeatedly claimed that no privacy or transparency guidelines are necessary because "public shame" will keep them honest, keep in mind that it took security researchers two years before they even realized that the telco was doing this. It took another six months of pressure for Verizon to heed calls for basic opt-out mechanisms most Verizon users don't know exist. It makes you wonder: just how long will it take the press and public to realize future iterations of stealth tracking technology are being used?

Filed Under: privacy, trackers, uidh, wireless, zombie cookies

Verizon Finally Buckles, Will Allow A Total Opt Out From Sneaky Super Cookies

from the that-only-took-two-years-and-four-months dept

It took a while, but Verizon appears to finally have gotten the message that consumers don't like companies fiddling with their traffic and ignoring all of their privacy preferences (weird, right?). The wireless carrier has taken heat for several months now for its practicing of embedding all wireless user traffic with a unique identifier traffic header (or UIDH). That header was intended to help Verizon track user online behavior via its own programs, but because it's transmitted for everyone to see, the potential for abuse was high and -- despite Verizon's claims to the contrary -- it pretty quickly wound up being abused.

One of the biggest problems with the program (aside from modifying user traffic to begin with) was that if a user opted out of Verizon's program, they were only able to opt out of personalized ad delivery -- not the embedding of the UIDH. After months of staying largely mute on the subject, Verizon has issued a statement saying that its opt-out service will actually work -- sometime "soon":

"Verizon takes customer privacy seriously and it is a central consideration as we develop new products and services. As the mobile advertising ecosystem evolves, and our advertising business grows, delivering solutions with best-in-class privacy protections remains our focus. We listen to our customers and provide them the ability to opt out of our advertising programs. We have begun working to expand the opt-out to include the identifier referred to as the UIDH, and expect that to be available soon. As a reminder, Verizon never shares customer information with third parties as part of our advertising programs."

Again, you're not "taking customer privacy seriously" when you develop and use a system that not only makes all of their privacy choices completely irrelevant, but broadcasts their online behavior for any unethical nitwit to abuse. That would, by fairly strict definition, be not taking consumer privacy seriously.

While not engaging in this practice at all (or requiring that users opt in) would be a preferred solution, functional opt out would at least be an improvement, though it still raises questions about what kind of privacy protections need to be in place to prevent us from playing Whac-a-Mole with an endless parade of bad ideas just like this one. Back in 2008, Verizon stated that the wireless industry didn't really need consumer privacy protections because public shame would keep them honest; though it's worth repeating that this program was in play for two years before security researchers even noticed it. It stumbled forth another four months before Verizon finally stated it would do something about it -- eventually.

Verizon's decision came a day after the company received a letter from the Committee on Commerce, Science and Transportation asking for more details on the program. So while the company's hoping to avoid tougher consumer protections (like oh, any location data privacy protections whatsoever or Title II), it's once again proving quite clearly why we actually need someone guarding the privacy henhouse with notably sharper teeth.

Filed Under: opt-out, privacy, super cookies, uidh, zombie cookies
Companies: turn, verizon