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  TJ, 21 Mar 2005 @ 5:11pm

  
  

  FTC

  Could the Federal Trade Commission establish a definition for 'unlimited' in service advertising like the FDA did with "low fat" and such in food advertising? If they can and do, the definition might be pretty simple, as in, "without limits".
  
  The marketers are spoiling another word. Anyone with sense should know 'free' and even 'absolutely free' are crap almost without exception. The same is becoming true of unlimited, after which it will have lost much of its value, which will bring on 'absolutely unlimited' I suppose.
  

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    Anonymous Coward, 22 Mar 2005 @ 9:53am

    
    

    Re: FTC

    TJ,
    
    " Newspeak " is flat out wrong.
    ( 1984 - Big Brother )
    
    Unlimited means no restraints.
    If the company wants to put caps on their service that is fine, but advertising the service as "unlimited" when it is in fact not is false advertising.
    Government regulation of language isn't the answer. A good dictionary is.

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      Your favorite school marm, 22 Mar 2005 @ 9:57am

      
      

      Definition

      un·lim·it·ed ( P ) Pronunciation Key (n-lm-td)
      adj.
      Having no restrictions or controls: an unlimited travel ticket.
      Having or seeming to have no boundaries; infinite: an unlimited horizon.
      Without qualification or exception; absolute: unlimited self-confidence.

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  Anonymous Hero, 22 Mar 2005 @ 10:26am

  
  

  As they say...

  It's not lying, it's marketing!

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