Web 2.0 Buzzword Bingo
from the say-what?!? dept
I'm going to remove the names of the two web 2.0 startups that apparently have just merged, according to a recent blog post from Jeff Nolan. I don't really care about the merger at all or either of the two companies. I'm merely posting a short excerpt from the press release announcing the merger with the names redacted (they don't deserve more publicity with a press release like this), because I don't think I've ever seen a paragraph filled with so many web 2.0 buzzwords that says absolutely nothing.Company A, a universal profile service for the social web that engages communities and enables content discovery, today announced its acquisition of Company B, a provider of semantic intelligence solutions. The integration of Company B's proprietary semantic intelligence-based discovery engine will bring richer, context-based profile and reputation management capabilities to the Company A service. To be useful across different types of social media, profiles and reputation have to be localized and linked to the context of the conversation. In this way, thought leaders emerge within and across communities based on their specific expertise and contributions.Seriously? From that paragraph, does anyone have the slightest idea what either of these companies do -- or what the merger is for? I've been known to point out stupid PR tricks, which focus mostly on the way they continue to bombard me with pointless and irrelevant press releases. But when the buzzword bingo gets this thick, it's hard to do anything but sit back and laugh. That, and get to work on my latest proprietary universal social widget-enabler intelligence-context-based profiler management integrator. Because, clearly, that's what the market demands.
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Filed Under: buzzwords, press releases, web 2.0
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just guessing
Company A is a Digg/Reddit/Deli.ci.ous/wha.tev.er clone
Company B is some kind of forum provider.
(A/B could actually be clones of each other too)
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Re: just guessing
Curse you Mike! You just made me more stupid!
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I'll take a shot at it
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Re: I'll take a shot at it
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Your forgot some buzzwords
Seriously, though, what exactly is "richer, context-based profile and reputation management capabilities"?
Could someone run this press release through a netspeak-to-English translator? :)
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Re: Your forgot some buzzwords
"We're rolling the dice here cause neither of us are making any money so we're moving into baffle with bullshit mode so that we can actually pay ourselves and pay off our maxed out credit cards!"
Either that or:
"will someone please buy our stuff?!!!!"
ttfn
John
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Re: Your forgot some buzzwords
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SEO
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Merger
JT
http://www.fireme.to/udi
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Did Baskin Robbins and Dairy Queen Merge?
I'd like to see how these two actually think they are going to monetize this combined site.
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Buzz Word Submission
Vista'd: noun: to be excellent dispite majority opinion that you suck.
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I have already patented the idea of putting a bunch of meaningless technology related words together to say absolutely nothing.
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technobabble
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might work
What the new company is attempting is artificial judgment of comments. Judge this!
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reputation management
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Bingo!
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Cloud computing is missing
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how rich can social network content get
"Khaitan began [CompanyB] in 2007 as a personal project when he became frustrated reading duplicate content from the 1000+ blogs he had bookmarked"
Seriously who bookmarks thousands of blogs? I simply can't imagine he came across "duplicate content" after reading thousands of blogs...who knew. Maybe he should have written software to manage his bookmarks via an intelligence based bookmark discovery engine.
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buzzword bingo
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Vista'd: noun: to be excellent dispite majority opinion that you suck."
No:
Vista'd: when the lifespan of your product is shorter than the pre-release promotional hype for the product.
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Re: Vista
Wow, you already know what Vista's lifespan is going to be? Do tell!
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Re: Re: Vista
1) Vista is dead. even Microsoft has given up on it
2) Vista is being replaced by Windows 7 (Google it) I hear it should be out early July.
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Re: Re: Re: Vista
(I can't believe no one else has said that.)
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Re: Re: Re: Vista
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Re: Re: Re: Re: Vista
Early July this year. I heard within 40 days last week.
I'd rather not reveal my sources. Hence the "I hear" part, I can't confirm crap. They've been eerily correct so far.
I don't believe that Windows 7 will end XP. It's just a rehashed version of Vista from what I see.
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Re:
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trademark
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We got work to do
Thanks, Jitendra
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Re: We got work to do
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Re: We got work to do
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Re: We got work to do
Coming a bit late to this discussion, but my advice would be to start with a short and simple sentence that describes -- in nontechnical terms -- the real-life challenge that this acquisition promises to solve. I gather it's something along the lines of "We figured out a way to identify thought leaders who participate across multiple online communities" (or whatever the precise benefit is).
Express it as simply as possible, without overloading the sentence with secondary or tertiary attributes of the companies and their technologies. This way you give people some solid ground to stand on first, and then you can start (carefully) layering on the technical proof for your claim.
The second half of your opening paragraph starts to explain what is going on, but the first two sentences are so difficult to parse that few readers will survive to the end of the paragraph.
Also, I would take a brutal editing knife to the press release and remove all the vague terms and phrases. For example, "engages communities" and "enables content discovery" could mean so many different things that they don't mean anything here. Some of your terms are certainly valid and meaningful, at least to the right audience (e.g., reputation management), but the good points are getting lost.
My three cents' worth. Good luck!
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Web 2.0 and SOA
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Missing one word....
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Together they fight crime!
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