Advertising Is Everywhere... Even Armpits?
from the product-placement dept
If you were among those who thought advertising in urinals was reaching a new low, you probably won't be please to learn of the new ad campaign from deodorant maker Right Guard. The Raw Feed points us to the news that it's kicking off a promotional campaign/publicity stunt, where it appears to be outfitting folks with clothing that has video screens sewn into their armpits, which will be running a constant stream of ads for Right Guard. It's certainly a different way of getting attention.
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Filed Under: advertising, everywhere, product placement
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Unless they're advertising in branded communities, of course.
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I don't know...
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Good Idea
Not only will it turn heads and get people to wonder whats on the TV screen, it also makes it into the blogosphere. I wouldn't be surprised if some news programs bring it up too when they have no real news to provide (which happens frequently).
Obviously seeing the armpit ad won't make you run to the closest shop and buy one, but you will probably remember the brand next time you're shopping for deodorant.
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Re: Good Idea
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How long before...
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Re:
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Location, Location, Location!
Will the advertisers rates vary with what
area of the clothing the screen is attached
to?
Where's Dorpus on this, it sounds very
Japanese to me.
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She: "Are you staring at my tits?"
He: "Naw, just watching this commercial...)
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Raise your hand if you're sure?
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