Universal Music Playlist Your Way: Not Really A Playlist, Not Really Your Way
from the this-isn't-burger-king dept
It's so cute when the big record labels pretend like they're embracing the digital era sometimes. Check out the latest effort from Universal Music, which the company has dubbed "Playlist Your Way," and which it purports is a new sort of physical/digital hybrid for the internet era. It does have a few good elements -- but it wraps it up with plenty of bad elements, most specifically the name. This isn't a Burger King "Have it your way" type of thing. You don't get to select the tracks you want in order to create your own CD or anything. No, you're buying a ready-made greatest hits CD (from artists who almost all already have out existing greatest hits CDs), plus a few digital extras.Jess Hemerly over at the Institute For The Future breaks down both the good and the bad of this idea, noting that doing "podcast liner notes" definitely makes sense. These podcasts do sound interesting:
The biographical download brings alive the artist's history, including archival interviews and commentary from journalists, friends and family members. Each audio documentary runs approximately 15 minutes.Yes, that absolutely could be quite cool, but it comes tied to forcing you to buy another greatest hits CD. If anything, all this really seems like is Universal Music trying to convince you to buy the same music you already own by adding a few random extras.
And, then, of course, there's the totally misleading name. It's as if Universal Music thinks its customers are stupid. If it advertises something as a customizable playlist, people are going to probably expect a customizable playlist -- but that's not what you get. You get a set playlist on a greatest hits CD, and then the option to download some extra stuff: "Consumers may choose six additional tracks and/or a full-length original studio album." Of course, if customers really want a playlist "their way," they're going to do it the way so many people do it these days: they're just going to download the tracks they want, and not feel suckered into buying the packaging, even if it's "designed to be digital friendly, with more color and new impactful designs." As Hemerly points out: "How does "impactful" design make a physical CD more "digital friendly?" What does this sentence even mean?"
The idea of including a podcast about the artist is a good one. It's just too bad Universal Music is basically only using it to get you to buy yet another greatest hits album, and then making a bunch of boastful claims that either don't make sense or simply aren't accurate. At what point do the big record labels realize that they should offer people real options to get what they want, rather than trying to hype them into buying a bunch of crap they don't care about to get at the tiny nugget of stuff they do want?
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Filed Under: business models, digital, downloads, music, podcast
Companies: universal music
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HMMM
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Re: HMMM
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Oh fer...
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lol....
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Ha Ha Ha Ha Ha Ha Ha Ha
HA HA HA HA HA HA HA HA HA HA HA HA !
yeah, I think it is hilarious!!!
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Profit Chart
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I'm sorry but these articles are getting old. I keep reading because I am hoping for something new.
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Re:
This is a new article on a new set of stupid attempts by a major label to "get" Internet distribution, and fails pretty badly. Add that to incredibly misleading advertising and stupid use of marketing buzzwords with no credence to what they actually mean, and you have a big bucket of fail. Coming up in a few months: Universal's "playlist" gambit is pulled due to either lack of interest or a surge of complaints.
The articles will stop when the stupidity does. It's not about them being "evil", it's about them totally failing to understand their own market.
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Science experiment for the BoD of Universal
I have two dogs and a hedgehog.
Why does this matter? Well, Guess who always wins?
I don't want to spoil it for you, but, consider it's been written about in Jim Collins' Book "From Good to Great".
In fact, I recommend getting a "hedgie", for only then can you understand the concept presented in his "lab experiment":
http://www.jimcollins.com/lab/hedgehog/
Only then can you understand why E&Y, Lloyds and others really, really don't matter.
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Getting back to ITT:
What Universal offers is a Win-Win situation for artist and label. However, I remain curious as to what an acceptable answer to the customer, and what would be necessary to create a win-win-win situation in your mind. (Where the 3rd "Win" is the Consumer.)
Are you, possibly personally, just disappointed in having to hear ads?
Maybe I am the only one here, but personally, I applaud the fact that UMG is going the lengths they are to open their music catalog and *PROMOTE ARTISTS*
Am I wrong?
-=-=-=-=-=-
*There's incredible truth to #8's statement, and I think that UMG is applying it.
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If you truly believe that Universal is 'opening' their catalog and 'promoting' artists then you need to get your head checked.
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music industry is a buncha punks
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Re:
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Music on CD!
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Music isn't something I *have* to have, so it's easy to just ignore.
CD's are good - up until the point of the 'value' of them. They are really a rip-off. Digital Music is as well, no way of getting it back should your PC die, unless you deal with backups, and then there's worries about DRM and such....
It's easier to just find other spots to spend cash. For more value.
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Music playlist for myspace
Myspace Playlist
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