Shaking, Rumbling Movie Chair Puts You In The Driver's Seat
from the zero-to-sixty dept
With 2009 showing very strong ticket sales, the movie industry seems to be doing a good job of giving people, who are perhaps looking for a bit of escapism, a reason to get out of their houses. Furthermore, IMAX and 3D continue to boost ticket sales and draw huge lines for movies like Monsters vs. Aliens. Fast & Furious rumbled onto the big screen this past weekend, generating $72.5 million in ticket sales in three days, already earning more than the previous installment of the series, The Fast & the Furious: Tokyo Drift. At Mann's Chinese Theater in Hollywood, movie-goers have yet another reason to check out the film on the big screen. The theater is equipped with 15 computerized movie seats that move, shake, tilt, and rumble to match the action on-screen. As a result, viewers are immersed more fully in the film, an experience not easily reproduced at home for which the Chinese (and one other theater in Arizona) are charging an extra $5 per ticket. We've said this many times before, but maybe the movie theaters are finally starting to understand the concept that it's the experience, not just the content, that gives people a reason to go out to see movies at the theaters.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: fast & furious, movies, reason to buy, theaters
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Yeah, that will get me in the door.
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There is a theater in Ft. Myer's Beach that has 4 screens with about 30 seats apiece, some at tables and other with fold out trays. They serve food and drinks during the movie. It's a little disruptive, but the comfort offered by having extra space and legroom, and being able to get buffalo wings during the movie makes it worth it.
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Re: Movie?
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Geez man, you just hate everything that isn't the status quo. I know you are just trolling, but I do wish you'd at least come up with an argument every once in a while. Is there any innovation you support?
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Read the story,and you will see that the company providing the equipment is aiming at the home market. So this isn't even something that would be unique to theaters. Plus special motion tracks have to be created for each movie, which creates more costs. I am suspecting that $5 ain't covering what it costs to run a program like this, and with people already screaming that ticket prices are too high, well...
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I don't want Smell-o-vision. I want a nice viewing experience. Have some ushers to police the audience, and don't let infants into the damn theater. Remember ushers? Probably not if your under thirty or so.
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Yes, I could cook and eat at home while I watched a movie, but I don't have the sound system, the 200-inch screen, or the seating to make it nearly as enjoyable. Plus, my wife won't bring me another Fat Tire when I push a button.
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Most People Do not Copy...
Then there is the time it takes to access movies online. So-called "infinite goods" are not free because they do take time to find and download, and though some, particularly those without a family and a full-time job, have lots of time to download, others do not.
The bottom line: While it may cost a couple $30 to see a movie in a theater, that may be perceived as more cost-effective than downloading an incomplete, unfinished movie that someone illegally copied (and possibly committed some sort of trespass) to acquire.
With respect to Weird Harold's comment, which movie was that?
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So it goes...
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Sensurround?
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http://www.azcentral.com/thingstodo/events/articles/2009/03/30/20090330movingtheater.html
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report
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