Now, It's The Next World Cup That Will Make Mobile TV A Success
from the still-waiting dept
Perhaps the most notable thing about mobile TV is how it's been right on the cusp of huge market success (if you believe its cheerleaders) for about five years. The fact remains that mobile TV isn't popular, and people just don't seem interested. But don't worry: the 2010 World Cup will make mobile TV popular, at least in Africa, says an exec from Nokia Siemens. Of course, that's the same thing people said before the Beijing Olympics, before the Euro 2008 soccer tournament, and before the last World Cup in 2006. What's different this time around? Apparently the fact that it's being held in South Africa will drive mobile TV adoption on the continent -- but in markets like Kenya, where the average monthly mobile spend is $4-$7, it's still hard to see much future for the services.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Mmmmm.... cheerleaders!
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Re:
Mmmmm....MOBILE cheerleaders!
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TV-Mobile Supports
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Best watch out for those "unlimited" plans.
Soccer may be the world's most popular sport, but I seriously doubt TV shows (especially full games) will be as such.
On a side note, I wonder if AT&T's recent "cap" on "unlimited" has to do with trying to push their TV services, which aren't governed by these caps of streaming sites like YouTube?
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You missed the boat
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Re: You missed the boat
Heh. Not really. Mobile TV may be available widely, but it doesn't get that much usage:
http://www.techdirt.com/article.php?sid=20080812/1611021960&threaded=true
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Mobile TV
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Asia
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Of course, most people watch football in a group, at a bar or something, so the World Cup won't be much of a draw...
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Gettin there
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