If Lindsay Lohan Deserves Any Money From E*Trade, It's Probably For Making Its Ad So Popular

from the milkaholics-anonymous dept

Fri, Mar 26th 2010 8:35am — Mike Masnick

A few weeks ago, we wrote about Lindsay Lohan's bizarre lawsuit against E*Trade over a commercial with a talking baby named Lindsay that Lohan insisted was actually supposed to be her... mainly due to a reference to her being a "milkaholic." This resulted in a series of interesting points -- including the fact that many, many, many people who saw the commercial made absolutely no association with Lohan at all, especially given that Lindsay is a decently popular name. But, many people also wondered if this was really some bizarre marketing scheme for both E*Trade and Lohan -- and if that's true, then it worked. m3mnoch points out that the commercial in question shot to the top of the "most viewed online commercial" list. I doubt that E*Trade will owe any money to Lohan for the lawsuit, but perhaps it should pay up for the "ad placement."

Filed Under: ads, commercial, lawsuits, lindsay lohan, streisand effect
Companies: etrade

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Richard Corsale, 26 Mar 2010 @ 8:38am

exactly
That's what I was telling a friend of mine last week. If companies realized how easy it is to dupe the mainstream media into handing over tons of free publicity... the news would be filled with useless drama, instead of the gripping issues of our time...oh.. wait...
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:Lobo Santo (profile), 26 Mar 2010 @ 9:08am

Re: exactly
nice. ^_^
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NAMELESS.ONE, 26 Mar 2010 @ 9:18am

is this drug addict still around
go be a hooker like you are ....lindsay haha
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Anonymous Coward, 26 Mar 2010 @ 9:19am

If companies realized how easy it is to dupe the mainstream..

What do you mean "IF"? They do know and they do it all the time. From staged religious protests over a "controversial new movie release to sex tape "scandals". Companies and individuals do it all the time. I doubt etrade was involved, but Lohan's motivation to speak out against the ad was to get her name back into the tabloids. Alas, the death rattle of a deflating career.
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Jim L, 26 Mar 2010 @ 9:27am

Thinking?
I would be very surprised if E*Trade was that social media savvy. Lindsey thinking is an oxymoron.
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Vic, 26 Mar 2010 @ 10:36am

"Ad placement" - only if they had a deal. Otherwise, if that was not solicited E*Trade may probably even sue her. As I recall, nobody likes a free "unsolicited" advertisement these days... 8^)
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Anonymous Coward, 26 Mar 2010 @ 11:10am

Re:
whooosh!
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Big_Mike (profile), 26 Mar 2010 @ 11:22am

Milk-a-what?
That commercial was funny the first time I saw it. I know I rewound and re-watched it the first time it came on. "Milk-a-what?" I never associated it to Lohan until the lawsuit came out. Funny, how that works.
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Pugs, 26 Mar 2010 @ 12:35pm

Basically another example of the streisand effect, good job Lindsay! (the baby!)
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enrolled agent 2010, 27 Mar 2010 @ 8:48am

Did Lindsay think of this herself? I should think not... She's always too drunk or too stoned to think of money-making schemes like this.
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