If Lindsay Lohan Deserves Any Money From E*Trade, It's Probably For Making Its Ad So Popular
from the milkaholics-anonymous dept
A few weeks ago, we wrote about Lindsay Lohan's bizarre lawsuit against E*Trade over a commercial with a talking baby named Lindsay that Lohan insisted was actually supposed to be her... mainly due to a reference to her being a "milkaholic." This resulted in a series of interesting points -- including the fact that many, many, many people who saw the commercial made absolutely no association with Lohan at all, especially given that Lindsay is a decently popular name. But, many people also wondered if this was really some bizarre marketing scheme for both E*Trade and Lohan -- and if that's true, then it worked. m3mnoch points out that the commercial in question shot to the top of the "most viewed online commercial" list. I doubt that E*Trade will owe any money to Lohan for the lawsuit, but perhaps it should pay up for the "ad placement."Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: ads, commercial, lawsuits, lindsay lohan, streisand effect
Companies: etrade
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exactly
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is this drug addict still around
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What do you mean "IF"? They do know and they do it all the time. From staged religious protests over a "controversial new movie release to sex tape "scandals". Companies and individuals do it all the time. I doubt etrade was involved, but Lohan's motivation to speak out against the ad was to get her name back into the tabloids. Alas, the death rattle of a deflating career.
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Thinking?
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Milk-a-what?
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