If Lindsay Lohan Deserves Any Money From E*Trade, It's Probably For Making Its Ad So Popular
from the milkaholics-anonymous dept
A few weeks ago, we wrote about Lindsay Lohan's bizarre lawsuit against E*Trade over a commercial with a talking baby named Lindsay that Lohan insisted was actually supposed to be her... mainly due to a reference to her being a "milkaholic." This resulted in a series of interesting points -- including the fact that many, many, many people who saw the commercial made absolutely no association with Lohan at all, especially given that Lindsay is a decently popular name. But, many people also wondered if this was really some bizarre marketing scheme for both E*Trade and Lohan -- and if that's true, then it worked. m3mnoch points out that the commercial in question shot to the top of the "most viewed online commercial" list. I doubt that E*Trade will owe any money to Lohan for the lawsuit, but perhaps it should pay up for the "ad placement."![Hide This Hide this](https://ii.techdirt.com/s/t/i/topclose.png)
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Filed Under: ads, commercial, lawsuits, lindsay lohan, streisand effect
Companies: etrade
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exactly
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is this drug addict still around
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What do you mean "IF"? They do know and they do it all the time. From staged religious protests over a "controversial new movie release to sex tape "scandals". Companies and individuals do it all the time. I doubt etrade was involved, but Lohan's motivation to speak out against the ad was to get her name back into the tabloids. Alas, the death rattle of a deflating career.
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Thinking?
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Milk-a-what?
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