For Small Authors, eBooks Are Much Better Than Being Printed On Pulp
from the new-models dept
Hephaestus writes "This is a different perspective on the e-books as the killer of the book publishing industry. It's a take from the small author perspective."As the eBook experience improves, especially with the increased adoption of the Kindle and iPad, authors now have the same opportunity that exists now for musicians to exploit new opportunities. Like the music world, most writers also don't expect to make a great living from writing, so for them, exposure to readers is more valuable than revenue:
If you give a writer a choice between $10,000 and 10,000 readers, the writer will always choose the latter.After all, having 10,000 readers is a fantastic connection with which to work -- at that point, all an author would have to do to make money would be to give the readers a reason to buy. For writers, there's already a fantastic finite good that they can sell, the printed book. While this may seem counter-intuitive, we've seen this model work before: after a publisher gave away digital copies of a book for free, they saw their physical book sales increase 20x. So, like the musicians who embrace the opportunities that the new economy offers, writers have a similar entrepreneurial opportunity.
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When dealing with self published musicians, it isn't a very large investment in money or time. 3-4 minutes to listen to their song, and the cost is usually free or very close to it. Books, not so much. You normally get a single sample chapter, and while that sample will immediately allow you to toss out the authors that have no grounding with the english language, it doesn't help you rule out the authors who write very pretty but can't craft a coherent story. To find that out you have to buy the book at full price, which is a significant investment in time & money.
Publishers, as much as I hate them, serve as a gate keeper on minimum standards. Sure, there are going to be some stinkers, but the signal to noise ratio is much higher.
While we are at it, can we do something about the price of ebooks? Average ebook is somewhere in the neighbourhood of 6 bucks. Average amount I spend on a paperback? Somewhere in the neighbourhood of 6 bucks, once you add in membership discounts and coupons I'm constantly being emailed. Its actually, on average, about 30 cents cheaper per book for me to buy paperbacks. I know this because I spend so much on books per month, that it has its own nice little section in my accounting software.
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What, are you high or something?
Yes indeed, it takes just 3 or 4 minutes to know if a music track is good or bad, but it takes an hour or 2 to see if a movie is bad, and yet, even unlabeled moviemakers are gaining traction.
You need to see the advertisement side of free ebooks/music/films.
Publishers, as much as I hate them, serve as a gate keeper on minimum standards
I'm sure there are lots of examples, where publishers turned a later bestseller down, because they didn't recognize the marketability/quality of the book.
After all what you think is an awful book, might be something that I enjoy.
I agree, however on the pricing scheme of ebooks. An ebook has less value (because I can't resell it) for me as consumer, so it makes no sense to me to buy an ebook at the same price as the paperback.
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I can tell you a wonderful story about that that I've read elsewhere. A young writer with a background in law decided to write a piece of fiction and tried to sell it to a publisher. He was denied something like 14 times before a publisher finally agreed to a relatively small advance and book deal.
That author's name was John Grisham, and the book was The Firm....
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There is a bell curve that describes the music being composed, recorded, and distributed. It has a very small number of good artists on one side of the bell curve getting progressively worse as you go to the other side of the bell curve, think Christina Aguleras voice -vs- Yoko Ono.
Statistically with books you have the same thing. With out a publishing house to find the gems for you are seeing all the books people have written. Every thing is being distributed, good, average, and gouge your own eyes out horrible. With the internet the number of written works under the bell curve has grown and continues to grow. Percentage wise the ratio of good books to bad books will remain roughly the same.
You stated "I'm sure there are lots of examples, where publishers turned a later bestseller down, because they didn't recognize the marketability/quality of the book." This is due to the publishing houses being motivated by profit more than not knowing a great piece of writing. If you are limited to printing 10 million books a year. Publishing 10 books from best selling authors that sell 1 million copies is a more viable option financially than publishing 1000 books from unkown authors that sell 10,000 copies each.
Welcome to the new world of publishing where the number of books written and distributed will continue to grow at an uncontrolled rate. Where great authors will have to compete for attention with the seething masses of people who think they can write.
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Some of us are still trying to figure out which we are ;)
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Where great authors will have to compete for attention with the seething masses of crayon equiped children who are delusional and believe they can compose anything but cliched prose.
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Where great authors will have to compete for attention with the seething masses of delusional crayon-equiped children that think they can compose something besides cliched prose.
See? Three less words! Woohoo!
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realized "wielding" works better than "equiped" ... It sounds like they are crazily waving an excessively large crayon. Creating jagged letters and misshapen words meant to impress while they physically beat the words into the page.
God that is horrible writting, but I like it as a mental image ... ;)
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What you think as rubbish, might be delightful pulp fiction for me. :)
My point is merely that I prefer to have choice, rather than a monolith deciding for me what I can and cannot read.
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Dragon Keeper: Robin Hobb tries the Free Book Route Again
Dragon Keeper by Robin Hobb is free and releases April 27th. It also comes with some bonus material.
Robin Hobb had found a lot of success by releasing the first book in her Assassin series, Assassin’s Apprentice, for free last year. The remaining two books in the series sold very well – as did other books by her that were somewhat linked, the Fool Series and the Magic Ship series. Since Dragon Keeper is Volume 1 of The Rain Wilds Chronicles it seems she’s trying the strategy again.
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Or take a look at the Baen books site
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Worked for me...
the book IS fantastic, and I then later purchased it.
Keep in mind "learning books" are usually more expensive than fiction books, but no regrets it is well worth it, and would I have bought it before I read it... thats a biggg maybe.
If the publishers start thinking like the music industry, its really coming to bite them in the ass.
(Not that it effects people like me in any possible way, there are plenty of neighbors with open wifi or weak WEP and I have a VPN is well)
/iPirate
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Common business Model
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Build an Audience, Then You Build a Career
And your accompanying observation that authors should look towards building an audience above all other things is spot on. If you build a loyal readership of only a thousand fans, you can build that into a huge and financially prosperous career.
The playing field is wide open; the walls of old-world publishing houses have been leveled.
Write on!
-- @CraigTeich
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Re: Build an Audience, Then You Build a Career
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SPAMCASM! Dig it!
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But actually, it's neither. I do very much agree with the ideas in this post, and as an author who hates gatekeepers, like those you find in the publishing world, I'm excited about how the iPad and the iBookstore will give greater access and power to the people who deserve it: the creators of the content.
Cheers.
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True but it has been like that for at least 8 years
There have been a rather large underground group of Authors that have sold eBook only books and laughed at the money that even best selling authors make. I have met at least three dozen that make over $250,000 per year, and several that make over $1 million online.
Now that market will become available to the less tech savy, less marketing inclined authors out there. This is a good thing.
Cheers,
Andrew Anderson
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True but it has been like that for at least 8 years
There have been a rather large underground group of Authors that have sold eBook only books and laughed at the money that even best selling authors make. I have met at least three dozen that make over $250,000 per year, and several that make over $1 million online.
Now that market will become available to the less tech savy, less marketing inclined authors out there. This is a good thing.
Cheers,
Andrew Anderson
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make and sell ebooks for free
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the correlation between mass distribution and content
The self-publishing industry solved some of that by enabling authors to bind their own works. So now you could be done with a novel in a fraction of the time. But it's more than that. What writers soon discovered is distribution is a pain when you have a physical book.
Devices like the iPad, Kindle, Nook, Sony PRS, and others have truly created a channel for the author to monetarily benefit from their works. Just do the operational math: no cost to distribute, no cost to produce. It's only time and materials (which, for the author, is a labor of love).
What the ebook now enables is the writer to quickly achieve monetization (i.e., I could write something much smaller and sell for something much less). They are still required to market their books as that is the only way to generate readership (and sales). Of course, free can provide a mechanism to monetization but it's still about generating some sort of dollar.
So that's why I founded Dime Novel Publishing (www.dimenovelpublishing.com). Our goal is to bring back the dime novel (popular from 1880 - 1940) for the e-book. They are publishing in 23-issues per volume with the first issue free. The content is focused on young-adult readers. And although we currently produce our own content the goal, long-term, is to develop a model that enables other authors to partake in the format. Writing novels is tough work. The writer has to keep so many details in line. With our format, writers can work on the visceral aspect of writing (developing storyline on a whim) as its the environment and characters that drive arcs within the series.
We hope that this is an example of an e-book-focused model that authors can take advantage of to both get the $10,000 and the 10,000 readers.
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