DailyDirt: What's In A Name?

from the urls-we-dig-up dept

Tue, May 22nd 2012 5:00pm — Michael Ho

There are plenty of marketing gurus who will advise company founders to choose names and logos very carefully -- making sure to avoid confusing names or names without the appropriate gravitas. Then again, there are several companies with names that break the rules.

If you're starting a new company, and you need a name (other than some silly placeholder like NewCo), read through this article to avoid some obvious pitfalls. Digg is a great name -- but execution matters, too. [url]
The Name Inspector gives his advice on company names -- and debunks some common naming myths. He also analyzes a few familiar company names (eg Apple) -- and hates the branding term "empty vessel" because he thinks it's silly. [url]
If you've ever wondered how some big company got its name, here are a few examples. Lego means "I put together" in Latin, but the company says that's only a coincidence. [url]
To discover more interesting business-related content, check out what the deal is on StumbleUpon. [url]

By the way, StumbleUpon can recommend some good Techdirt articles, too.

Filed Under: branding, marketing, names, startups
Companies: apple, digg, lego

6 Comments

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Anonymous Coward, 22 May 2012 @ 5:49pm

how apple got its name...
via the Woz: http://www.youtube.com/watch?v=mFdX29mVrxA
Steve Jobs had worked at an orchard.. and they just picked Apple Computer sorta randomly.
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Anonymous Coward, 22 May 2012 @ 6:28pm

Since the 80's, Corporate naming has become one of the biggest legal fraud and deception practices known to mankind (at least until Wall Street/Hollywood got their man into office).
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orbitalinsertion (profile), 22 May 2012 @ 9:47pm

So, Acme Nnnn isn't the way to go?
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credit cards, 23 May 2012 @ 4:35am

Remember this when choosing a company name
Think about colours when you�re choosing a business name. Colours will be an important component of your business logo and other business promotion materials and your business web site, and colours have strong emotional associations, too.
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credit cards, 23 May 2012 @ 4:39am

best way to choose business name
incorporating a visual element into your business name can be a powerful aid to customers� memory (and a powerful advertising tool).
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home loans, 23 May 2012 @ 4:42am

while choosing any name but we can easy to spell it.
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