From Magazines To Restaurants... Conde Nast Licensing Magazine Names For Restaurants

from the well-there's-an-idea dept

I'm not sure how well this will work, but it does seem like an interesting experiment for publications to expand their revenue streams. Magazine publishing giant Conde Nast is setting up an entirely new division to focus on licensing its magazine names for restaurants. There's the GQ Bar & Grill and the Vogue Cafe, for example. The focus right now is not on the US market, so these won't be appearing here, but in places like Hong Kong, Dubai and Moscow. Of course, the general idea isn't new. As the article notes, Playboy has famously licensed its brand all over the place. However, it is an interesting recognition that a publication's brand has additional value beyond the publication itself. So what do you think? Techdirt Cafe? Anyone want to license that?
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Filed Under: gq, licensing, magazines, names, publications, vogue
Companies: conde nast


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  • icon
    Rose M. Welch (profile), 5 Aug 2010 @ 9:58pm

    Nah, Internet cafes are on the down here in America.

    link to this | view in chronology ]

  • icon
    BearGriz72 (profile), 5 Aug 2010 @ 10:05pm

    Techdirt Cafe?

    Techdirt Bistro Or Techdirt Tavern Maybe?

    link to this | view in chronology ]

  • icon
    Jon Renaut (profile), 5 Aug 2010 @ 10:24pm

    license?

    That's an infinite good. I'll license it, but I'm not paying you for it.

    link to this | view in chronology ]

  • identicon
    tim, 5 Aug 2010 @ 10:51pm

    how about

    The Techdirty Gentleman's Club. Strippers and tech. what could go wrong?

    link to this | view in chronology ]

    • icon
      ChurchHatesTucker (profile), 6 Aug 2010 @ 8:15am

      Re: how about

      "The Techdirty Gentleman's Club. Strippers and tech. what could go wrong?"

      There'd always be that one guy telling the strippers that they're doing it wrong.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Aug 2010 @ 10:56pm

    Techdirty: An Elegant Club for Elegant Nerds

    Where business "models" dance and hand out free hamburgers!

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Aug 2010 @ 10:57pm

      Re:

      I don't know which is funnier, that my comment took five minutes to write or that my name is also Tim. I also love terrible puns!

      link to this | view in chronology ]

      • identicon
        tim, 5 Aug 2010 @ 11:14pm

        Re: Re:

        oh god, its like a wordier version of myself is reposting my ideas! hallelujah, as long as you are making me sound smarter, I have some programming I might get you to look over..

        link to this | view in chronology ]

  • identicon
    Chunky Vomit, 6 Aug 2010 @ 2:26am

    Somebody needs to license this:

    CwF+RtB BBQ.

    link to this | view in chronology ]

  • icon
    AG Wright (profile), 6 Aug 2010 @ 4:08am

    Trouble

    I'm afraid that name would get me in trouble with the health department.

    AG

    link to this | view in chronology ]

  • icon
    johnjac (profile), 6 Aug 2010 @ 5:24am

    #TacoTuesday ?

    TechDirt TexMex with #tacotuesday 's

    link to this | view in chronology ]

  • icon
    Berenerd (profile), 6 Aug 2010 @ 5:32am

    Techdirt manure supply...

    What? Come on now...I am only playin....

    link to this | view in chronology ]

  • icon
    trench0r (profile), 6 Aug 2010 @ 7:42am

    Techdirt Cafe?

    I'd buy that for a dollar!

    can I host topless wait staff?
    what about free wifi?
    can I get some kind of formal paperwork for my dollar?
    how much of a vested interest would the folks at Floor64 have in such a business once it became a reality? would this be like a franchise that I have to keep up to corporate specifications? is this like an internet cafe or a starbucks style cafe?

    link to this | view in chronology ]

  • identicon
    sue, 6 Aug 2010 @ 9:17am

    techdirt cafe

    HAHAHAHA. love that. this is actually quite smart. i always thought that tv shows could probably do the same thing. (the Flinstones BBQ Joint?" anyone)

    why only in other countries, i wonder? We have a restaurant called 'residuals' in los angeles, where you can bring in your residual check (no matter how small) and get a free drink. slightly different, but a fun concept.

    i'd like to start the iget2work bar where folks can bring in their unemployment check and get free appetizers!

    meanwhile, this is free and has laughs and info: http://igetwork.com

    great idea, conde nast!

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 6 Aug 2010 @ 11:54am

    I wouldn't go to any of those magazine restaurants if you paid me. I'm still ticked off at Conde Nast for making the Internet Archive take down its episodes of The Shadow radio show.

    link to this | view in chronology ]

  • identicon
    thornintheside, 6 Aug 2010 @ 9:42pm

    How long until CEO is fired

    It will take a few years, but eventually this will fail and the people responsible at Conde Nasty will be fired. There will be talk of "getting back to basics" and "focus on core business"

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 12 Aug 2010 @ 4:42am

    Techdirt Tavern, and sell all the geeky science beers, and have hot sexy wait staff, that wear glasses, to keep up the geeky ensemble

    link to this | view in chronology ]


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