Artists Realizing It's Time To Offer Cheaper Concert Tickets Directly, And To Get Rid Of Annoying Fees
from the smart dept
Recently, we'd been discussing how the concert business for (non-arena) musicians was still doing well for some, but that everyone was getting more and more frustrated about fees and services charges added to ticket prices. We also wrote about how the band The Pixies went direct to fans with concert ticket sales, avoiding some of the annoying middlemen. It looks like more artists are starting to wake up and take notice.Singer Joe Pug, who you may recall took part in our CwF+RtB experiment last year, and has been experimenting with more fan friendly business models for a while, is trying to do the same with a new $10 Tour. The idea is that all of the shows (with a couple of specific exceptions) on his next tour will cost only $10 -- and he's testing out selling at least some of the tickets directly with no fees at all, and if that goes well, will try to do so for other shows.
There is some precedent here. Corey Smith, who we've written about many times in the past, has used $5 tickets to many of his shows to help him build up his fanbase. In that case, the story went that this helped him connect with many more fans because at $5, it was easy for an existing fan to convince friends to go (or even pay for them to go), leading to many more people getting to see Corey live.
Still, what's most interesting to me is that more and more artists, like Joe, are recognizing how much people hate some aspects of the concert-going experience (mainly dealing with the middlemen who lump on all those fees) and realize that there's a really good way to better connect with fans: which is to cut out that middleman:
A few months back I bought tickets for a concert- which shall remain nameless- only to get manhandled by service charges and by their Newspeak cousins, "convenience fees". The actual price was nearly double the face of the ticket. Half of my money was going to the band I loved, the other half to horse-thieves. Reining in ticket fees has been notoriously difficult, even for artists of great influence. But in a small step, we negotiated to do SOME of the tickets directly through our website. We're going to try this for the Chicago show on 10/16. The first 50 tickets will be available exclusively at my website with zero fees. The amount charged to your credit card will be exactly 10 bucks per ticket. If all goes well we hope to roll out the no-fee ticketing for entire tours.
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If Only...
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Re: If Only...
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Dylan does it
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Real Issue
I have loathed Ticketmaster for years, and frankly have avoided some events because I refuse to pay their tax. Why do they still exist?
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This won't work in the long run. It's only a matter of time before TicketMaster puts a stop to it. TicketMaster will demand from arenas and venues to stop it. And those places will have to comply.
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same as always
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Re: same as always
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Former concert freak
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Thank You Pearl Jam
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Re: Thank You Pearl Jam
The Dead began selling tickets directly to their fans via mail order back in the late 70's / early 80's. They used to add a dollar or two onto the ticket cost which went directly towards paying the salaries of those who worked for their ticket distribution service leg, GDTS. They always kept ticket prices low, and usually were able to reserve some of the choicest seats in the house. I always wondered why more of the established bands (Springsteen, for example)didn't follow suit.
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Why is this?
Does Ticketmaster have some sort of legally enforceable monopoly on the sale of little pieces of paper used to get into concerts?
Actually, I know they don't because there are numerous local venues here where you can avoid Ticketmaster fees if you buy the tickets at the venue's box office. I am just wondering how Ticketmaster became so ubiquitous.
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Fugazi
It seems some bands were just born with integrity.
:)
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Six of one and half a dozen of the other
Topspin is not free. The musician pays between 5% and 20% per transaction, which varies based on the price of the item being sold. In addition, the musician must also pay credit card fees and bandwidth charges.
The musician would (obviously)consider these transaction fees before setting the ticket price...either way the concert goer is going to pay.
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Re: Six of one and half a dozen of the other
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Re: Six of one and half a dozen of the other
I was wondering about this. Topspin takes a hefty fee for their services, so either they are going to be dropping their fees for ticket sales, the musicians are going to lose that much on each sale, or musicians are going to migrate to a ticketing system that won't hit them with fees.
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small fee's okay
I just paid $68 bucks for 2 $24 tickets for Cinderella for the first of this month. Over $20 of it in fee's. And the entire transaction took place on line. Now if was $50 for the both of those tickets, i wouldn't have been so pissed.
i remember back on the day, i could go see 2-3 bands for $25. The shirts were still a little pricey but that's where they were really making money. Some shows still have low prices. Def Leppard, Poison and Cheap Trick tickets were $25. But the shirts were $45 each.
Do away with the fee's, get a good show at a good price and let the bands make the money of the merchandise.
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Re: small fee's okay
That seems to be the attitude of most of the tech community. "Just play live shows!" Of course, they mean someone else should go to the shows, so the bands can afford to release the music that gives their devices and websites purpose. "...and sell merch!" Of course, I don't see these guys rocking a different band's t-shirt everyday.
Musicians are rapidly waking up to these empty promises from "fans."
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And while its true someone has to pay, the band KNOWS the fee in advance, and can incorporate it into the tickets, so that a customer that clicks on a $15 ticket pays exactly that amount. As it is under most of the current systems, a band that prices its tickets at $15 has no idea what the customer pays in the end, nor does the customer until the very end of the transaction. And it seems that fees of over 50% have become the norm.
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How is this going to work with venues? In cases where the band actually stands at the door and collects the cover charges, then you can exclude the venue altogether (this doesn't happen often, but I have worked some venues where they don't take any sort of cut and I have been able to pass 100% of the cover to the band).
In other cases, bands are given discounted tickets to pass out to fans. The fans still pay at the door. The venue gets the money and then turns around and either pays the band a guarantee or a percentage of sales.
In venues that handle their own tickets, there may be a fee going to the venue. With the Topspin system, is the band buying tickets from the venue and then reselling them to the fans? Or has the band contracted with the venue, paying the venue rent of the space for the evening, and then selling the tickets directly to fans for whatever price the band wants to offer?
I noticed that the Pug experiment was only for 50 tickets initially, so it looks like it's still in the trial stage right now.
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Tickets
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