What Have We Learned: Greater IP Enforcement Doesn't Work... Yet That's What Governments Want To Give
from the hammers-and-nails dept
It's been an interesting few weeks on the research side of things, and it seemed like a recap was in order. Kicking it off, we had two separate research reports from two highly regarded organizations, both of which came to the same basic conclusions concerning strategies for dealing with copyright infringement online. First was the, rather epic, research report from the Social Science Research Council, which concluded that greater enforcement wouldn't work and wouldn't stop infringement in various countries around the world. Instead, it argued that the solution was better business models by the entertainment industry. Just a few days later, some research from the London School of Economics concluded basically the same thing, specifically in looking at the Digital Economy Act in the UK. It came up with three basic conclusions: the decrease in sales is due to many factors; providing legal, innovative and consumer friendly services is a much better strategy than enforcement; and focusing on enforcement that suppresses new technologies will not do much good. And, then, finally, late last week, we came across a study that also highlighted that the supposed "damage" done by file sharing appears to be exaggerated.So... what does this tell us? It seems to support what many people have been saying for over a decade. Fighting what technology allows and what consumers want is not an effective strategy. File sharing, if combined with smarter business models, can allow music to flourish just fine, and (most importantly) focusing on greater enforcement strategies won't solve any of the industry's problems, but could actually harm new businesses and new opportunities.
So, given all of that... shouldn't we be rather alarmed that the key strategic effort by the entertainment industry these days, which is now the official policy of the White House is to focus almost entirely on "greater enforcement"? Of course, part of the problem is that the last time we ramped up our IP laws, with the ProIP Act (driven by the entertainment industry, of course), part of the law was to create an "IP Enforcement Coordinator." Note how short-sighted this is. It wasn't about creating an "IP Effective Coordinator." It wasn't about creating a role to determine the best or most appropriate levels of IP. It wasn't even to help content creators understand the economics of the markets they dealt with or to suggest new and innovative business models.
The role was to focus solely on enforcement.
Yet now, as we learn that focusing on enforcement is a mistake, rather than backing off, it seems like those who created the role are simply doubling down. It's as if they don't realize how much harm they're doing to their own markets. It's really quite unfortunate. These are industries that should be thriving right now. After all, the expenses involved in almost everything they do has gone down. It's become cheaper to create professional content. It's become cheaper to package professional content. It's become cheaper to distribute professional content. It's become cheaper to promote professional content. It's even become cheaper to sell the content and ancillary products around the content. Every aspect of the business has become cheaper, and a much more massive audience has been opened up to these content creators. And rather than embrace it, they've whined and complained... and the US government's response is to support them in this? What a shame.
If the current content industries have been unable to take advantage of an amazing new world of content creation, promotion and distribution, it's their own fault. Having governments get in the game of cracking down on new and innovative technologies, just to protect a few legacy companies too slow and too confused to adapt is not a solution. It's the same story all over again. The political system is focused on bailing out the companies who failed to change with the market. We've seen it time and time again in other industries, and it always comes back to haunt us. We shouldn't be bailing out the movie industry and the recording industry right now. Both have had plenty of opportunities to embrace new business models. Plenty of content creators outside of the traditional system have done so, successfully. Governments around the world should stop focusing on protecting these players who are too resistant to change.
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Filed Under: business models, copyright, enforcement, ip, strategy
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Since it has already been shown that the study is sort of meaningless, attempting to devine "quality" (a subjective term) through measuring unrelated points), that pretty much negates that.
Are you attempting to pile crap on top of crap again?
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I'm sure that was simply an oversight.
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2 + 2 = 5.
Masnick honestly thinks people fall for his BS. Too funny.
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All I see is them filing for chapter 11 one after the other or is the media making that s. up too?
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You boneheads will never learn, will you?
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More so after you show them the numbers for net income by the big labels don't forget to show them how much they loose each quarter and compare to that significant and very important rise in sales you are showing them LoL
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So, if music was a 70 billion a year industry and even 10% of that is lost (7 billion) don't you think someone should work on enforcement? After all, 7 billion is a huge amount of money. I mean, heck, Madoff is a massive crook, and only made off with net 18 billion or so over the entire time of his scam. Don't you think that 7 billion in a single year (or perhaps 50 - 100 billion since the days of Napster) is worth some effort?
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and that right there is why all of the reports are clearly fake.
how can any business, of any kind, remain in business while operating at a loss of billions?
even if the recoding industry lost just 2 billion a year (the smallest number you can have and call it billions) and it's been 10 years since napster, how can there still be a business after losing $20 billion?
and yet the industry still exists. which leads me to believe that there is an exaggeration of some kind somewhere in the equation. either the amount lost (the billions) or its overall impact (the percentage lost) is a complete fabrication.
something just doesn't add up.
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I fail to see how continuing a process that doesn't work will result in the turnaround you seem to expect. Throwing taxpayer dollars at an unwinnable war isn't the answer. (See also: The Drug War.)
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If piracy is that bad wouldn't those markets shrink like in the U.S.?
And BTW the music industry is a 15 billion dollar industry not a 70 billion one.
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Don't you think that if this 10% figure were real and really all due to "piracy" it might be worth a look at breaking it down as to why those people are "pirating" and focus on selling to the ones that will stop it if you provide them what they want rather than spending millions buying new laws that won't work and brand every single one of those people as "Thieves that are killing kittens and clubbing baby Jesus with a seal and should be locked up, flensed and preferably executed with their estates given to us"?
That would seem to me to provide a more cost-effective alternative that might, well you know, actually get a useful result.
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Since it has already been shown that the study is sort of meaningless, attempting to devine "quality" (a subjective term) through measuring unrelated points), that pretty much negates that.
In your mind only - the rest of us pretty much demolished that argument.
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Response to: Anonymous Coward on Mar 28th, 2011 @ 11:40am
Mike why won't you understand that every opinion I have becomes fact. So if I say a report is bad please quit talking about or I will have to come back and once again not provide any data or decent points as to why its bad.
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IP Enforcement will go the way of Prohibition..
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Re: IP Enforcement will go the way of Prohibition..
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I do a podcast for a Church. We limit it to the message (no music) because such a small church publishing a podcast with such small circulation cannot afford license fees for music. The exception is original music performed by the artist who gives us permission.
I also run an open source project to make a bit of technology available to others. This is a bit of tech that supports several multi-million dollar projects, so it is far from insignificant.
Many of us of the so-called-anti-IP-crowd contribute heavily to the public commons. And many of us are quite critical of extreme IP rights. And we are hardly slackers.
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LoL
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Honestly, I think that if you approached rights holders to use their music, many would give you permission in a blink. Have you ever tried?
You may also want to contact some of the "royalty free" music sources, as they may be also willing to donate to your cause.
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Please, oh please, keep believing everything you say here. It only makes things easier.
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And then all the living-room bloggers will trip over each other racing to the front of the line to claim the credit. In all the celebration, it may be that nobody will even notice.
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It's not clear that there is really widespread support beyond the apparent desire of most to get something for nothing. They don't appear to be very "activist" otherwise.
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Please, correct me. Bring some examples.
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Please, correct me. Bring some examples."
I'm curious to see this "everything" you refer to. Are you drawing this from some sort of media portrayal of the bedroom pirate/hacker?
If so, may I point you in the direction of "Hackers" and, to a lesser extent, "Hackers 2." The first starred Angelina Jolie who, given her track record of adopting entire third world countries and making time with Brad Pitt, is hardly the "geeky" or "anti-social" type.
Not only that, but hacking a system is a lot like turning a seizure stimulator to 11, often accompanied by the sound of dated-as-soon-as-it-hit-the-screen crossover techno.
CLT 1, AC 0.
Your serve.
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Copyrights can only be enforced on business effectively because they depend on the state to exist, individuals exist wether there are governments or not, so explain how will you enforce something that can't be enforced without extreme intrusive measures that failed even in dictatorial regimes around the world.
If people choose not to respect copyrights there is little you or any government in the world can do about it besides complain.
Sure you can get the people trying to profit from it, but people simply sharing things, now that will prove to be very difficult to stop, even more with the actual culture that favors sharing since tender ages, when religion teaches sharing as a good thing, would you call Jesus a thief and freetard for having multiplied the fish for all to eat not taking into consideration the fisherman around him? or the fact that without sharing we may not have been able to evolve at all since cooperation is something very important in society and is what this society and all others are based on.
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Those silly kids never grow up.
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People in africa sign ask help from people in Europe and they pay them for that help so they can localy help the African business to whom they sell services, is a symbiotic relationship unlike the parasitic nature of the copyright industry, that acts more like a cancer.
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Immense time and effort being expounded so a product can be consumed for free could never be the norm in the US.
It isn't the way our society works.
But people can keep dreaming if they wish.
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Google doesn't exist?
Bing, Yahoo, Facebook don't exist?
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There is your problem they are seeing costs drop so their profit should be directly inverse to that(in the industry's eyes). Sure they COULD drop prices but then they wouldn't make as much money.
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It's all appearance, not actual content.
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It's all appearance, not actual content.-
Wait, isn't this exactly what the music industry and the software industry does exactly?
To put it another way,
Once the song is recorded and digitized or the software code is written and saved....aren't they then just making copies and selling them?
If I made a copy of one of their copies haven't I just duplicated EXACTLY what they've done, made a copy?
So yeah, it's professional content. Exact duplicate of the original.
I wasn't actually posting on the story, I was just trying to enlighten you on your flawed thinking on that one comment.
2 pennies for you.
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Oh, they know
It's as if middle managers are grabbing at an excuse to increase the size of their department, despite knowing that it ultimately makes them less nimble and therefore less competitive. The short term rewards are too tempting. The consequences are too long term.
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Just Say No
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Greater IP Enforcement Doesn't Work
Yet:
http://mashable.com/2011/03/25/internet-music-piracy-study/?hpt=Sbin
I would say that the jury is still out on enforcement not working. It would depend what you consider working. If you think working is some sort of magic "and suddenly they are all buying again", then you are going to claim that it isn't working. But we didn't get where we are today with piracy in 10 minutes, and 10 minutes in the other direction isn't going to change much. You have to watch the trends over time.
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Nope. All studies that say piracy is great are gospel, and any study that speaks poorly of piracy is ipso facto debunked. All victories (though, of course, doubtful they could even exist) are by definition Pyrrhic. Thus sayeth Techdirt.
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It's so funny when people like you start stomping their feet. With each of these studies, we go to great lengths to go into detail on the methodology, what works, and what doesn't.
And your great "debunking" is to write a single (false) sentence that pretends we don't.
Try harder.
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http://mashable.com/2011/03/25/internet-music-piracy-study/?hpt=Sbin
from your article:
Online piracy is a popular scapegoat of the music industry, which has suffered a 30% decline in global sales between 2004 to 2009, according to IFPI’s annual digital music report [PDF].
But given that only 9% of U.S. Internet users use P2P networks to download music illegally (that percentage does include those who obtain music through unauthorized online streaming services and download sites), one wonders whether that blame is merited.
does it mean that enforcement worked, or that enforcement was never the problem to begin with?
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So that 9% of internet users could be what use to be a more signficant part of the music buying population.
http://paidcontent.org/article/419-the-music-industrys-demographics-problem/
The demographics of buyers is shifting, and that is part of the problem.
The article stating that they wonder if blame is merited shoots holes in Mike's bold statement, clearly it is soemthing that has not be established, except perhaps in his wishful thinking.
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Not sure what you mean by P2P software, but torrent clients are part of the default install for most all Linux distributions and I believe (not an Apple fanboy) also on Macs. And for Windows, a 3 minute Google search, 1 click and there you go, not really much effort these days.
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Sure, this works if your goal is to be instantly riddled with numerous viruses and have your computer compromised...
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Yeah, true.
Let me rephrase that a bit.....After a 15 minute investigation on which open source torrent client for Windows is the best for you, 1 click and there you go, not really much effort these days.
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http://www.bittorrent.com
You can thank me later.
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So because that study says "one wonders whether that blame is merited." Mike saying "the blame is not merited" becomes false? Seems like they would like to agree with him not that they are refuting him by any means.
Also I love that you keep bringing out the report that says p2p traffic went down during the month limewire went down. Despite the fact that limewire was back up (pirate version) a short while later. So yes limewire was shut down, and since its mainly used by nubs it took them some time to A) figure out it was down and not coming back, b) switch to a new service. Whether that new service is the new limewire or whatever the neighbor kid said he used when they asked doesnt really matter. Its gonna be funny when they address what they bring up in the article “In the past, we’ve noted that hard-core peer-to-peer users would quickly move to other websites that offered illegal music file sharing. It will be interesting to see if services like Frostwire and Bittorrent take up the slack left by LimeWire, or if peer-to-peer music downloaders instead move on to other modes of acquiring or listening to music,” So yes during the month quarter that limewire went down p2p traffic slowed did it go right back up the next quarter? probably.
Also from your report
"Limewire was used by 56 percent of those using P2P services to download music in Q3 2010, but fell to just 32 percent in Q4 2010, since the P2P service was only available through October in Q4; however, other P2P site usage rose. Frostwire was used by just 10 percent of those sharing music files via P2P in Q3 2010, increasing to 21 percent in Q4 2010; Bittorrent client u-Torrent increased from 8 percent to 12 percent in the same time period."
Also for someone who cries about study methodology so much maybe you should stop linking to NPD studies where the data is from self reporting by users. "Hello random person, do you engage in illegal p2p file sharing?"
"Uh.....no"
"Good another no, piracy is really on the decline."
Real solid report and solid data we are dealing with here. Its good to know piracy has been declining steadily since 07, I think we all new it was just a fad. Glad to know its over so I can begin creating again. Fear of having my work stolen was keeping me from expressing myself.
I love your logic, its starting to grow on me. I have started using it on my girlfriend, she is too baffled by the logic void zones that she just agrees with me.
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The point is they are saying "maybe", but Mike is saying "for sure". The jury is still out, which suggests Mike's statement just isn't supported by reality.
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Mike believes that the damages attributed to piracy are not real.
The NPD says the damages attributed to piracy may not be real.
Therefore Mike is wrong.
I have a car and I think the paint is blue.
My friend thinks the paint could be blue or purple.
My believe is not supported in reality!
They are saying he may be right but the point of the study was about the amount of p2p traffic not its "damages" to the industry. Its rare for a study to be about one thing and then make conclusive statements about something else. However they did say the data in front of us make us wonder about the validity of the statements. Seems more supportive of Mike than not.
Also did Mike ever state that as his point of view? Or did he just say here are three studies that support this point of view maybe we should consider it instead of always taking the legacy business' point of view?
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What reality in the multiverse? the reality that every attempt of enforcement of copyrights into the public failed miserably to this day or the reality where enforcement made people stop pirating and sales soared up and everybody is happy?
What I saw to this day was:
- There were 6 big labels now there are only 3 with one of them in their last legs, trying to sell itself to some schmuck who wants to buy it, not even the other 2 want to go near it.
- Every legislation to this point failed, every enforcement act produced not only bad publicity but was met with increased public anger which lead to failing sales, you can even see that on the plotting of the revenues generated, every single time the industry increases enforcement they loose sales, is there a turning point in there somewhere? I doubt it.
- Every attempt to change laws in their benefit is met with more people going to the competition that is free and people can continue to do what they have been doing which is share and distribute music for free and use it in their home videos to put on Youtube.
- In every forum on the internet and even in research the industry is seen as a bad actor rivaling the telco industry in complaints generated. They should be proud.
- Piracy was cool until the middle of the 90's, that was the reality of things, sharing is not a new cultural phenomenon, but something that we are born with, that we do instinctively and it is the basis from which we learn to cooperate to achieve better results except apparently for the entertainment industry, also why are we trying to criminalize the sharing of anything that somehow doesn't seem right.
So basically the industry wants to dictate a new set of social rules to everyone, failed at every turn and it is paying the consequences on that and you still think the jury is out?
Are you serious?
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We the internet people repudiate your copyright laws and will create our own content and make use of it the way we see fit, we are sorry to see you take an unreasonable instance trying to protect the indefensible imaginary lines created by disturbed minds or trying to justify the unjustifiable means used to do it, forever trying to make people conform to your world view through the use of force, and for that reason we will use your own laws against you.
Like on the Transformation video that used Blender to make a study about spherical forms, which uses free music from Jamendo.
Do I have any sympathy for copyright holders under the RIAA banner? or the MPAA or the BSA or the book publishers?
Nope.
Do I care if they loose everything?
Nope.
Do I care about their rights?
H. no!
Will I buy anything from those people?
Dream on pal!
Until those laws are bring to size and start to make some sense to normal people, you people can believe that there will always be someone doing their best to undermine your position with strong support from the public.
In that case laws don't matter, what you think you deserve doesn't matter and not even what you will do matters, you will fail in the end, these are not kids you are jerking around those are full adults that are on a mission to destroy this cultural idiosyncrasy that was spawn by copyrights going so long without checks and balances.
Now that is a grandstanding statement LoL
Seriously though, what you think you deserve will not make me buy anything from you or your kind, anything you do will not make me want to buy or consume that for which you place so much value because for me it has none, laws won't change that either and that is why I know I won, ultimately I control what I do with my money and you can't force me to give it to you, because if you could you would have to take it from me with a swat team under the raining lead.
I think you are right filesharing caused harm to the music industry it made me open my eyes and see the world under a different angle, it made me realize I could do those things for myself and I'm not letting that go without a fight now.
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Is that the effect the industry wanted?
If so that was a big victory for the pro-enforcement people they drove me directly into the arms of their competitors LoL
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The role was to focus solely on enforcement.
Of course it's enforcement. The IP Czar enforces the copyright laws that Congress creates. It's hilarious that you're complaining about Congress assigning to someone the job of enforcing the laws that they promulgate. And what is your complaint, exactly? That the IP Czar doesn't create policy? That's pretty stupid. Of course the IP Czar doesn't create policy. That's not her job.
Is there anything copyright related that you won't bitch and moan about? Sheesh. You just make up stupid shit to get upset about at times.
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Well, I'm finally convinced. IP for everyone! Hang the pirates!
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So you're fine with the fact that the gov't is wasting taxpayer money on a plan that doesn't help?
And what is your complaint, exactly? That the IP Czar doesn't create policy? That's pretty stupid. Of course the IP Czar doesn't create policy. That's not her job.
Yes. My complaint is that the job is not focused on the most effective use of IP, which is what the Constitution requires. I know you like to ignore that document, but some of us think it's important.
Is there anything copyright related that you won't bitch and moan about? Sheesh. You just make up stupid shit to get upset about at times.
I'm sorry, but I fail to see how pointing out how an expensive gov't policy that is ineffective and could serve society better is "bitching and moaning." And furthermore, I did not make up anything here.
Care to lie any more? Are you so troubled by the fact that I actually understand what I'm talking about -- and it disagrees with the FUD you think you know -- that you have to simply lie about me every day? What a sad life you must lead.
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Where is the job of IP czar in the constitution? I would love to know!
Seriously, IP czar's job is to enforce the laws, as written by congress and passed, signed by the President of the day, in accordance with the constitution. The IP czar isn't the person you would have a beef with, the beef is with the 700 or so elected officials who, with due consideration and debate, have put in place copyright laws, and modified them from time to time over the last couple of hundred years.
When you get off on a tangent, you sound sort of like the anti-tax people. They stand there dancing on the head of a pin, not accepting that the laws are in fact the will of the people as expressed in the laws passed by their representatives.
If you want to change the copryight laws, then get the people in charge to do it. But you won't do it when you are off to the side as a minority stamping your feet and pirating everything that you can get your collective hands on. It is very hard to have any sympathy for a group of people who seems more interested in satiating their personal needs rather than considering the law.
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That is exactly how I view you people, a small group of people trying to subvert the laws and social norms to conform to their views, forcing people to comply will hardly have my sympathies.
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Thinking otherwise helps you rationalize your behavior, but it's really just a pathetic fantasy.
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The minority scares them?
Wow!
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How can we the lame people frighten you so much that you start screaming like a girl and hide.
Remember we can't change anything in the real world, we are a minority and we are powerless against your greatness.
One has to wonder why the persecution then.
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If so the minority of cashless people who can't change anything is no threat right?
Unless of course what you are saying is just BS, and you are scared, s.ing in your pants afraid of the people you call pirates and you was dumb enough to give in into emotional responses and letting yourself being cornered into a place where you will get pounded over and over again in public to your eternal shame. good thing you are anonymous otherwise your employer could find out how lame you are and try to find someone else who actually could try and debate the issues and not be made a fool in front of the entire interwebz.
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Any law that makes me a criminal for sharing a movie with a friend is a bad law.
Any law that makes me a criminal for sending a song to a friend is a bad law.
Any law that gives anyone a 200 year monopoly is a bad law.
Copyright is a BS law that only benefits a few and diminish the quality of life for all the other members of society.
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Thanks.
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Sure just give me your bank account number and I will make sure it will be "clean" LoL
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Can't you see AC, enforcing piracy laws is horrible because it steps on the Constitution. It's so obvious. Clearly you're confused.
LOL
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How soon we forget
http://www.newscientist.com/article/dn4166-insiders-blamed-for-most-online-movie-piracy.html
An d those were all high-quality copies. The remaining 23% is where you'll find all the crappy-ass copies made in theaters with handheld cameras.
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Re: How soon we forget
It's not exactly like all the copies of the movies are locked up in a manner that keeps them away from any human contact.
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Re: Re: How soon we forget
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I hope you succeed in maintaining your profit margins even though producing what you sell has never been easier for anyone with a shred of talent.
I'm sure you expect that your attempts to create arbitrary rules to rein in the laws of physics and economics will work great.
Keep reaching for that rainbow.
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The industry seems to want me not to pay...
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Heck yeah we want our IP addresses protected!
http://open.salon.com/blog/virginia888/2010/12/02/is_topix_giving_out_users_personal_data_ to_the_nsa
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Re: Heck yeah we want our IP addresses protected!
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Re: Re: Heck yeah we want our IP addresses protected!
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A big mistake in your article
Until recently the cost for unit distribution were low but the cost of entering were enormous creating a natural oligopoly with huge benefits that where hidden in an artificial cost structure and move most of the revenue to the distribution so to keep most of the money. Now the cost of entry has became minimum and the cost for distribution unit null. The revenue for distribution dry up so they have two choices
to fight and die
or
tell everybody:
"The cost for distribution we were charging was a lie, we cheat you all this year,the revenue split of all this years another cheat. But know the cheat do not work for us anymore so we are gona restate the revenue split from now on, but only from now on because before was in our favor and we don't intent to give you back the money we cheat you out of. Please sign this new and improve contract"
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What I learned.
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Re: What I learned.
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masnick seems to think so given the logic hes used, those "legacy" laws don't seem to fit in today's environment
""The quickest way to financial ruin is to sue your customers while calling them thieves.""
If they are downloading your content without paying for it, they are not customers, they are thieves, and should be sued/arrested, like any thief
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Re:
I'd like to think he asphyxiated on average_joe's lack of a phallus, trying desperately to find it.
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