A Rational Way To Dispose Of Counterfeit Designer Clothes: Donate Them To The Homeless
from the we'd-be-crazy-not-to dept
The narrative around counterfeit goods usually ends with their seizure. We rarely get to hear or see what happens to them afterwards unless some token burning or breaking is laid on for the cameras' benefit. That makes the following story doubly noteworthy: we not only find out where fake designer clothes go after they have been seized in the UK, we discover that they are put to an excellent use:
Instead of handing counterfeit designer clothes to customs or trading standards to be destroyed, they are being donated to a charity for redistribution to the homeless and vulnerable.
That charity is called His Church, and in the last six years it has managed to convince 90% of British Trading Standards Authorities, which have the job of dealing with counterfeit goods, to pass on the clothes for patching – can't leave those labels visible – and then for redistribution. That's good for the homeless people that receive them, and it's good for the British government:
Every year customs and trading standards spend a fortune on storing fake clothes while waiting for a court decision, and then once the items have been proved to be fake the authorities have to fork out further for incineration or landfill costs.
This is such an obviously sensible thing to do you have to ask why the same approach isn't more widely adopted. Presumably it's from some residual fear that allowing fake clothes to circulate will "confuse" customers.
His Church has removed all such costs and pass on the high quality goods to some 250 homeless centres and women's shelters across the country.
But as Techdirt has noted before, it's likely that people know exactly what they are getting when they buy counterfeits, and that they are not confused in the slightest. Moreover, there's no evidence that the sales of genuine designer clothes in the UK have suffered over the last six years as a result of all these fakes being allowed on to the streets: were there any, the scheme would certainly have been halted by now. So is there any good reason why other homeless and vulnerable people around the world shouldn't benefit too?
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Filed Under: counterfeits, distribution, homeless, uk
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If the designer wants the clothes destroyed, they should pay for all the associated costs and make a similar donation to charity.
If that weren't to happen, I think a suitable remedy might be to set up a charity to create similar clothing without the label to donate to the homeless.
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So many things being wasted when we have people living in cardboard boxes. But then I wonder why we have people not getting enough to eat everyday while we export tons of food to other countries as aid.
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I remember when I was working for CompUSA and the store was closing down, Bose would not allow any of their speaker systems to be put in the clearance sale, they bought them back instead. All because they didn't want the implied failure of a bankruptcy to taint their brand image.
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Clothes?
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Re: Clothes?
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Declassing Clothes
However, some of their customers were "declassed public chavs," such as football players and show people. Someone like a football player or a rock musician can be simultaneously rich and a charter member of the underclass. Unlike a business or professional person, the football players and show people had lower-working class fan clubs. Granted, the fans could not afford to shop at Burberrys in general, but the Burberrys pattern was readily reproduceable, and garments in that pattern were illicitly sold on market stalls. In particular, this meant non-fitting goods, such as caps and handbags, more suitable than dresses to the lifestyle of the kind of people who get into trouble. Places such as pubs and clubs began excluding patrons wearing or bearing such garments, on the grounds that they were troublemakers. There had already been a pattern of excluding people bearing visible football club items.
In the end, Burberrys' had to substantially cease using their distinctive pattern, while simultaneously using their powers of copyright to prevent anyone else from using it, until the connection between them and the chavs could be forgotten.
The next chav fad has been the Blackberry. Digital electronics devices get cheaper at a Moore's law rate, unless the maker aggressively adds functionality. Unlike clothes, they don't have any kind of economic stability, and the manufacturers are forced to aggressively probe for new markets. The end result was the London Riots, in which the Chavs were using their Blackberries to run rings around the police.
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http://news.bbc.co.uk/2/hi/business/4381140.stm
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http://www.dailymail.co.uk/femail/article-1023460/Burberrys-shaken-chav-image-fashionistas-favouri te-more.html
To an American eye, the picture of Danniella Westbrook wearing Burberrys' plaid looks "goody-two-shoes," because American custom regards plaid as the uniform of Catholic schoolgirls. However, the lady is famous for her drug-taking, and serves as a role-model in that direction.
http://en.wikipedia.org/wiki/Danniella_Westbrook
Burberry's new (2008) collection, shown elsewhere in the article, seems remarkable for its extreme ugliness.
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http://www.slate.com/articles/business/moneybox/2006/07/t o_chav_and_chav_not.html
http://breden.org.uk/2005/12/26/burberry-boss-says-i-am-a-chav/
http: //www.thesun.co.uk/sol/homepage/showbiz/tv/x_factor/3073199/X-Factors-chav-Burberry-addict.html
h ttp://www.house-of-tartan.scotland.net/irish/search.asp
http://www.doyle.com.au/tartan_irish.htm
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because every piece of clothing given away to a homeless person is a lost sale?
Will no-one think of the billions that will be lost to the economy?
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I estimate it is costing the econemy 163 billions pounds annually, along with putting 19 millions jobs at risk from lost sales.
We must act to stop this form of piracy!
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Grant opportunity
I'm thinking I'm probably less likely to give a buck to someone who is dressed more nattily than I...
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I have been encouraging this for years
The really sad thing is, I have argued for a simple means to prevent the resale of the fake items - dye or dye splash them. Take all the fake clothes, shoes, accessories and splash them with that purple anti-theft dye. It's permanent, and prominent. Then make the items available for free in homeless shelters, ship them off to the very poor in other countries, and so on.
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For sporting events, donating the losing team's championship clothing overseas
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This was done in the 1990s
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designer dresses
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