Study Confirms What You Already Knew: Mobile Data Throttling About The Money, Not Stopping Data Hogs
from the it's-all-about-the-$$$ dept
Of the four national mobile operators, only Sprint still offers an "unlimited" data plan -- and most industry watchers expect that to go away soon. When the operators talk about this stuff, they complain about how unlimited plans are abused and the amount of data being used by so-called "data hogs" is crippling network bandwidth. Of course, the alternative story is that they just want to charge people higher rates, and putting a toll booth on data usage makes that possible. A new study by Validas confirms that the latter theory seems to match with reality. The company looked at 11,000 mobile phone bills of users on both throttled (tiered) plans and unlimited data plans and found... data usage was effectively the same. In other words, for all the talk about how tiers and throttles are needed to stop bandwidth hogging... reality shows that these plans have little impact on actual data usage. Or, to put it really simply: these plans are all about the mobile operators making more money and have nothing to do with network capacity.Of course, as I've argued in the past, this is a pretty short-sighted strategy by the mobile operators. While they have every right to set up whatever business models they want in order to maximize profit, this might come back to haunt them. The problem with a tiered or throttled data plan is that it actually makes the mobile data service less valuable. Not only does it cost more for the same usage, it adds mental transaction costs as users have to keep track of their usage. That's only going to make people value alternatives much more. The carriers can get away with that if there are no alternatives (as is the case some of the time), but as more alternatives hit the market, expect people to shift their usage to networks they can actually use without fear.
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Filed Under: bandwidth, bandwidth hogs, business model, caps, data hogs, spectrum, throttling, usage
Companies: at&t, sprint, t-mobile, verizon wireless
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Now I'm scared.
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This is where all the E911 money went. They asked Congress for 300 billion cents, not 300 billion dollars. Congress thought 300 billion cents = 300 billion dollars. It all makes sense.
Sad. I like the "I am not a mathematician." quip... If she doesn't know math, what the hell is she doing in accounts payable?
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Unlimited abuse
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Re: Unlimited abuse
This is a representative of the PC Keyboard Co. It has come to our attention that you have abused your 104-key by pressing all 104 keys during the last month. When we sold you a 104-key keyboard, we assumed you wouldn't abuse your purchase, as most customer use mostly 40 or 50 keys tops each month. This will result in an extra surcharge of US $4.35 on the original purchase price of your keyboard.
If you continue to abuse your Keyboard Data Plan, we will take further action, which could result in the throttling of your keyboard (one of our representatives will visit you and throttle it out the window).
Have a nice day.
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Re: Unlimited abuse
But given that "unlimited" doesn't mean what you think it means, even then if their top tiered plan is 5GB, wouldn't it be rational to expect that the "unlimited" plan is a notch above the top tiered plan. Yet it is not.
As a rare techdirt citizen who is in favor of tiered pricing, I agree that this is exactly the kind of implementation that makes people hate their carrier.
Here's three ways they could have made this work better/fairly:
- make the cut-off a clear cut, publicized, no BS, 5GB for "unlimited" customers
- make the throttling drop speeds to a usable, but noticeably slower 128Kbps - NOT the unusable trickle they current throttle to.
- alert the user pro-actively BEFORE they reach the threshold, not just as it is reached.
If they had done that, they would have been able to argue "unlimited" semi-credibly. As it is, I have to agree with Masnick that it looks not like a way to manage "data hogs", but a way to force legacy 'unlimited' users to switch to tiered plans.
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AT&T is screwed at least
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Re: AT&T is screwed at least
Is it just me, or is this statement completely obnoxious?
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Re: AT&T is screwed at least
So, hopefully a million people sue individually.. but it doesn't really seem likely.
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Re: Re: AT&T is screwed at least
I wonder if such a provision is enforceable. There are some rights you cannot sign away. I kind of wish the right to sue were one of them - many contracts (probably almost all of them eventually) force you to waive your right to sue in favor of binding arbitration, which basically always favors the company over the customer.
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Yes they did give everyone 2 GB of data, but they never expected people to actually use it. They used it only as a form of marketing - that "unlimited" trick, too. This is why they don't allow you to tether your own phone's data to your laptop, either. Because they don't want you to use that data fully, even though you paid for it fair and square.
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Re: o_0
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Part of the stupidity in owning Apple products is showing that you can afford such items
FTFY
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As for Apple or any other company limiting you to "their" service? I cannot speak to that. It would be self defeating as many apps for both iOS and Android require GPS for basic functionality.
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Re: showing what you can afford
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I thought the reputation of Apple users is that they're best at following trends.
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You don't need studies
First of all, fixed and wireless networks in the US have been merging their traffic for at least the past 5 years. In the fixed world, ATT and Verizon have been trying to put caps on usage because of "bandwidth hogs" while at the same time promoting their TV offerings, which will definitely use far more bandwidth than they accuse the hogs of using.
It's all about getting the monthly phone bill back to where it was before IP destroyed their pricing model. So they charge us for the pipe and when we use it they create an artificial scarcity ( sound familiar? ).
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Re: You don't need studies
That's a nice internet connection you got. Be a shame if anything happened to it.
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Re: You don't need studies
I don't know the details of the deals, but do they include the TV stuff in the monthly caps? Because that would come from their local network and so not require any peering. It would be basically free to the ISP if I understand correctly. So that would be double douchebaggy to include that in the capped data.
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Many customers go over their 'caps' and are slugged with really high call/data rates. Stories of people having monthly bills in the thousands of dollars are not uncommon.
With many apps on smart phones connecting automatically to the internet it can be hard to keep a track of your usage.
Usually the companies response to criticism about these plans is that it is the users responsibility to know what they sign up for, and to watch their usage, unfortunately now days companies have no moral responsibility to play fair.
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And it's a death spiral. The more the carriers clamp down/overcharge for data, the more people move to wifi. The more they use wifi, the less money the carriers get, so they cap/overcharge more to compensate, and so on. If it continues like this, cities will eventually be blanketed by free wifi and I would guess a lot of people won't even buy a data plan (if that's even allowed by their carrier). Maybe buy a prepaid mobile hotspot for travel.
If unlimited data plans really aren't profitable (a claim I'm skeptical of), I'm not sure what long-term alternative the carriers have.
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The future is wifi and they know it.
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SURPRISE!
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same thing...
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Re: same thing...
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Femtom cell technology is everywhere these days you can even do it yourself one of those that doesn't use the networks of the telco company, now that would make them mad.
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Precise reason I picked Sprint
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ATT can lose big
--- http://news.yahoo.com/judge-awards-iphone-user-850-throttling-case-195042925.html
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Just stupid, not evil?
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Re: Just stupid, not evil?
Except that they've been doing it long enough that it's demonstrably not working. So even if that were originally the goal, it can't still be the goal, because they know it won't work. Therefore, if they're still claiming it's about data hogs, they're lying now, even if they weren't before. Unless they're so stupid they actually haven't noticed it's not working. I like to bash them too, but I don't think they're that stupid.
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Don't sell what you can't deliver
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Go retro with analogue encoded data.
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