Hollywood & The RIAA Won't Let Tech Save Them
from the fighting-the-wrong-fight dept
We've discussed in the past how ridiculous it is to claim that there's a fight between "Hollywood and Silicon Valley." After all, the tech industry keeps creating the tools for Hollywood to succeed and broaden its market... and every time they do so, Hollywood responds by attacking those providing the tools. Every innovation that created a vast new market from which to profit from has been attacked. The gramophone. Radio. TV. Cable TV. The VCR. The MP3 player. YouTube. The DVR. In the end, all of these created great new opportunities, but were attacked. As we've said, it's a very strange war where one side (tech) is building all the weapons for the other side... only to see them point those new weapons at their own feet.Of course, it's actually even worse than that. Because, not only does Hollywood point these new weapons at their own feet... they then try to sue and blame the tech industry for creating these same weapons. It's a pretty hostile environment.
And this is a massive problem for Hollywood. Because, throughout history, it has been shown that the only solution that actually helps solve the "issue" of "piracy" is the creation of new and useful legitimate services. And the entertainment industry is doing its best to scare everyone off from doing that by attacking each of those new services as it comes about. Entrepreneur Tyler Crowley has a great analogy explaining how the entertainment industry is driving the very innovators it needs help from away. He talks about how entrepreneurs look at markets as "islands of opportunity." He lists out a few, such as the Facebook island and the Apple island.
For tech folks, from the 35,000' view, there are islands of opportunity. There's Apple Island, Facebook Island, Microsoft Island, among many others and yes there's Music Biz Island. Now, we as tech folks have many friends who have sailed to Apple Island and we know that it's $99/year to doc your boat and if you build anything Apple Island will tax you at 30%. Many of our friends are partying their asses off on Apple Island while making millions (and in some recent cases billions) and that sure sounds like a nice place to build a business.He talks about a few other of these "islands of opportunity" (and does a nice job breaking them down). But then he gets to the "music biz island" (which I'd argue is actually the "legacy entertainment biz island") and notes the hostile reception:
Now, we also know of Music Biz Island which is where the natives start firing cannons as you approach, and if not stuck at sea, one must negotiate with the chiefs for 9 months before given permission to dock. Those who do go ashore are slowly eaten alive by the native cannibals. As a result, all the tugboats and lighthouses (investors, advisors) warn to stay far away from Music Biz Island, as nobody has ever gotten off alive. If that wasn't bad enough, while Apple and Facebook Island are built with sea walls to protect from the rising oceans, Music Biz Island is already 5 ft under and the educated locals are fleeing for Topspin Island.In other words, the good entrepreneurs, who actually can help the entertainment industry (some of whom tried in the past) are actively pushed away from helping. And then the entertainment industry whines that no one wants to help them. Perhaps they should look at being just a bit more welcoming...
On a side note: Crowley's writeup was actually in response to a dinner gathering at some super super swank LA eatery that tried to bring together the heads of the major labels with some LA entrepreneurs. That's actually encouraging, though, again, meeting in backrooms is still missing the point. Why is it so hard for the industry to have a discussion in public?
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Millions of people still embrace the Patriot Act and TSA, even in the face of the horrors being committed using them. They are secure in their feeling of they haven't done anything wrong so it will never effect them.
The economy is in the crapper and being told that we could have billions more in the economy if not for those awful pirates stealing all of this money isn't that hard of a sell.
The 6 strikes "education" program is going to keep this narrative moving forward.
It is highly possible for them to keep selling the koolaid, and enough people will keep drinking it until it finally effects them.
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Because...
They don't wear pants in public.
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RIAA: Why should we discuss in public?
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I was a little distracted by the implicit racism. Could have used some black face type caricatures for good measure.
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Conflating native people with cannibalism and savagery is a racist stereotype, perpetuated by white settlers who wanted to justify "civilizing" them (i.e. cramming them into small spaces and stealing their land).
Sort of like stereotyping black people as criminals.
Or Jewish people as penny-pinchers.
Or Asians as bad drivers.
But seen as, to my knowledge, a great number of people in the US still cling to the centuries old mistake of referring to its indigenous peoples as "Indians," perhaps this topic is too complex. But yea I'm the stupid one, we'll go with that.
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Wha? I've read it three times now, and can't detect this implicit racism.
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Fucking islandist
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Fucking islandist
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Participant print.
Here's a quote from Digmarketing: The Essential Guide to New Media & Digital Marketing - "Good marketing always begins with the consumer or customer, and that's where DigiMarketing planning begins too. We call it a Participant Print."
He then elaborates on the concept bringing out how most marketers define their target audience as the first step and then anticipate the customers actions as respondents, participants and initiators. This is also involves monitoring the customers wants and habits.
I think companies like Apple and Facebook have been able to utilize this concept and current technology to do just this and it has paid off. They have a loyal consumer base to show for it.
Why Hollywood does not try this is beyond me.
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Re: Why Hollywood does not try this:
*EGO*
Pure and simple.
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Also pure and simple.
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I can think of at least one tech related analogy for Hollywood...they're still stuck in web 1.0.
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Because
That's easy. because the old-line music industry players hate the public. As they have said repeatedly over many years, they consider the public their enemy, nothing more than hostile wallets to be plundered.
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Re: Because
They can not come into the 21st century with out exposing or removing these practices.
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Re: Because
If you spent all your time ripping off the public with crappy albums and movies that you know you overcharged for, would you want to see them?
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A group of content industry execs rushed to the beachfront mansion of their most esteemed elder to warn him of the raising tide. The old man greeted them all inside and closed the curtains so that no others could see. His friends told him about the raising tide and asked about a new plan to deal with it. The elder laughed headily, reassuring them all with a round of drinks that there was no tide and their current plans were sound. The other execs insisted that they could use a new plan, but he waved off their concerns; they could wait for someone else to give them a better plan. In the meantime, they could just stay in the mansion.
A rumbling from outside called their attention to the front gate. The execs cautiously wondered out toward the group of netizens in a large 4x4 parked just beyond the fence. The net natives told the execs the raising tide had already reached the property line of the mansion. Even though the diverse gang and their vehicle were a little rough around the edges, the seasoned travelers knew the road to the high ground and kindly offered the execs a ride. The elder came forward and told the "hippies" to leave. He knew his property, his plans were sound, and that there was no tide! The netizens were concerned about preserving their cultural heritage, but the elder called the police, insisting the dirty "hippies" were steeling his property. The gang all shrugged and went on their way.
Shortly after the execs returned inside, the tide came even higher, quickly sweeping over the plush lawn. Soon, it encroached upon the ground level, forcing the execs to retreat to the second floor. However, the elder stayed. He insisted there was no tide, even as the water continued to rise until it was over his head. Seeing him go under, one of the young execs dove down to save him. The elder was struggling to light a cigar when the young man reached him and grabbed him by the collar of his suit jacket. However, the old man fought, kicking and thrashing all the way to the stairs. Standing, completely soaked, the elder still insisted there was no tide, yet it was his idea for them to come upstairs.
A commotion outside called their attention to the balcony. The execs cautiously wondered out toward the group of tech entrepreneurs in a large luxury yacht floating just beyond the railing. The net moguls told the execs that they had been traveling the coast when the raising tide had brought them inland toward the mansion. They were all seasoned sailors and kindly offered the execs aboard. The elder shrieked "PIRATES!" and rushed to the door with a bundle of shotguns and rifles, insisting that the other execs begin firing at once. The sailors tried to explain that they didn't need to take anything, that each of them already had more money than all of the execs. They kindly offered a partnership for the voyage to high ground, but the elder opened fire upon their hull, trying to sink their ship. The other execs joined in, rallying that their plan was sound and they could wait for someone to show them a better plan. The sailors quickly turned their ship and went on their way.
However, the tide continued to rise, flooding the second floor. The execs struggled to take refuge on the roof, pulling the elder kicking and screaming all the way. In a panic, the younger execs devised a plan to save the mention--build massive flood walls to keep the tide out! Deciding their secret plan was sound, they called upon the world leaders to ratify it and begin construction immediately!
A commotion above called their attention to the peak of the roof. The execs cautiously wondered up toward the group of artist in an odd shaped aircraft that the execs couldn't even recognize, hovering over them. The artist asked the execs why they were still in the mansion? The elder proudly proclaimed that their plan was sound and they would wait for someone to show them a better plan. Befuddled, the artist explained that the netizens and the entrepreneurs already had given them plans to reach high ground. The elder stubbornly told them that those plans were no good, that theirs was clearly better! The artist all shook their heads, yet kindly offered to take the execs anyway. However, the execs waved them off, insisting that the aircraft wasn't big enough. The artist shrugged and went on their way.
To be continued...
I think we all know how this will play out though. The execs will let the mansion sink and board golden rafts, trying to convince every large ship that wonders past that they are experienced sailors looking for a position as captain. The most sought after parts of the mansion will be sold off to the highest bidders, while the rest rots at the bottom of the ocean.
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Time for a new meme
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At this point, there is nothing I would rather see for this vampire industry than to see it broken, bankrupt, and sold off in pieces, in hopes that what arises might be something reasonable. If you're one of the artists, chained to the slave galley and pulling on an oar, hope you can hold your breath a long time.
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I think the article hit the nail on the head. The legacy entertainment industry has vehemently fought every tech advance initially. Then they adopted it and made tons of money. Right now, we're at another point where they're fighting the tech.
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And the public pays far more attention to what a movie actor says than a politician.
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Perception is more powerful than reality.
Big Media has convinced governments that they MAKE perception and that without Big Media, the governments cannot control the people.
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"For tech folks, from the 35,000' view, there are islands of opportunity."
Yes. There's also opportunity for their suppliers
"There's Apple Island, Facebook Island, Microsoft Island, among many others and yes there's Music Biz Island."
Islands which anyone can happily choose between and use each (or none) at their leisure. Sure, Apple have less bridges to the other tech "islands", but nobody is forced to go there instead of a competitor. Don't like Apple's products or limitations? Go to the Google island or somewhere else entirely.
The music biz island is something else, however. They've not only refused to build bridges, even those bridges were filled with restrictions such as the idiotic attacks to enforce DRM - which only fragmented the market and forced others to settle on one "island" instead of being able to wander round. People who have been stuck on Apple island may only be there because their music wasn't allowed to leave there.
"Now, we as tech folks have many friends who have sailed to Apple Island and we know that it's $99/year to doc your boat and if you build anything Apple Island will tax you at 30%."
I wonder how much "tax" traditional retailers charged them. Oh, we already know they resented them as well, as evidenced by their dealings with Wal Mart instead of record shops - reducing choice and opportunity for customers in return for a short-lived profit spike at the expense of long term sales.
I wonder what would be an acceptable cut for these people, and how many retailers could honestly operate after their overheads were paid.
"Many of our friends are partying their asses off on Apple Island while making millions (and in some recent cases billions) and that sure sounds like a nice place to build a business."
So, he's saying that people who "work their asses off" shouldn't get paid for the services they create? Sounds like a pirate to me...
I won't address that ridiculous other paragraph, but I'll note that this situation has never been any different. People have always been stuck on "islands", whether it's the Tower Records island vs. the Virgin Megastore they can't get to, the cassette "island" as opposed to the more profitable CD "island", the Betamax "island" vs. the VHS "island", the "island" of whichever radio stations you can pick up...
What's changed is that the music biz have scared themselves stupid to such a degree that they're trying to burn their bridges and recall their boats before anyone on those other islands can pay them a visit. They set up toll booths on every beach for and demand passports for every transaction. They even try charging and sinking every ship from another island that offers to bring them more vistors.
Then they whine about the dropping numbers of tourists and try to sue people to force them to pay another visit...
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Er... Paul, I think you may have misread the entire article. You seem to call the guy an idiot and say you're arguing against all of his points... when you actually seem to agree with exactly what he said.
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Why the content industry cannot adapt
It's not EGO, its GREED which is what causes the stupidity. The government has told content creators that they are owners and can control the market for their content. Sharing???? Are you NUTZ!?!?!???!!! My content is TOO VALUABLE to share !!!!
Monopoly holders simply do not want to try new ideas until they are 100% sure that they will make their monopoly rents. If they can't get those rents, they simply will not step over dollars to pick up pennies, even if those pennies total up to more than the dollars they are stepping over.
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I've pointed out the same thing
And yet...they, in their arrogance, ignorance and greed, wish to destroy it.
That's not going to happen.
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For example, someone could Kickstart a movie or album, but part of the contract with backers is that they release it under a Creative Commons Share Alike license in 5 to 10 years. Build a reputation like a you build a fire; start small and grow. Eventually you could pull in funding like Amanda Palmer or Seth Godin. Artists get paid, parasites starve, and innovation is encouraged.
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There are very few filmmakers that stick to their guns and stay independent of Hollywood on principle, and fewer still that succeed at it. It doesn't help that most filmmakers consider their indie film their calling card to Hollywood.
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Personally, I don't go to theaters any more. I refuse to support them. Doesn't even matter how "awesome" the movie is; I'll wait for it to come out on Netflix. If it never does, there is plenty of other (and often better) content available online. Also, I make it a point to support independent artists via Kickstarter and other ways (like local shows).
"We need to be the change we wish to see in the world." -- Mohandas Gandhi
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Maybe because, if the discussion was held in public, the content producers might actually see how much they were getting shafted.
Or maybe it's because the **AA doesn't WANT to change, and is trying to negotiate their way back to 1990, before the world changed.
Or maybe it's because a public discussion might make people see how much of the pain in getting anything done is caused by parasitic entities trying to justify their own existence.
Do content producers *really* need the **AA to produce great art? or is it just easier to put up with them than it is to go it alone?
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Monopolies
As has been pointed out here before, a recording artist can make as much money selling two iTunes songs than they could for an entire album's worth of material from the record companies. So the recording companies give huge contracts to the Lady Gagas of the world to keep them from selling directly to consumers. But the genie may already be out of the bottle!
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Follow the money
Never gonna happen, of course. You think a blowhard like George Clooney gives a fat damn about these issues?
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Would be a great World to see all the search engines remove any Hollywood References.And if the Tech Industry could do a blockade of Music Biz Island.
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Perhaps it's like those farming subsidies where they can make more money for not growing crops/losing crops.
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I started buying music when I was 15. From age 17 to age 30 I bought roughly 100 albums a year (give or take). That's in access of 1,300 albums.
For financial reasons I had to stop buying for about a year, and by then the RIAA had so annoyed me I boycotted buying music for about five year. When I did start buying music again (back to about 100 albums a year), the diference I only buy non-RIAA label music and most of it is now digital.
There are two main reasons for this, which are related. At this point I have about 2,500 plus albums, and 30,000 plus songs. Circumstances dictate these days that I move around a lot (11 times in the last 8 years alone), and packing/unpacking that many physical cds is time consuming, and they take up a lot of wall space (which sometimes I just don't have) or cargo space during moves (which I sometimes don't also have).
Then there is the issue of constantly having to change CDs out, or deciding what music to take with you if you go someplace (clearly I can't just tote around 2,500 cds everywhere I go).
Being able to store all my music on a 500 MB external hard drive I can fit in my pocket solve both of those problems. And since I can buy music in digital format that I can add to that external hard drive, I continue to buy music.
Apparently, though, the movie industry is not that interested in my money. I have over 500 movie, and DVD suffer from the same issue CDs do. Unfortunately Hollywood doesn't offer me the same options music does, therefore I haven't bought any movies in about four or five years now, nor will I until I have the same ability to download and use them as quickly and easily as I do music.
They can pass all the legislation they want, but they can't force people to buy a product they don't want (as much as they'd like to pretend they can), so even if they could find some magic bullet to stop piracy dead, they are still never going to see the sales they want under their current model.
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They do not want your help.
They do not want your advice.
The best help they can get is helping them die.
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I hope to heck something else comes in to fill that niche.
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